Designer Matchbook Boxes and Wrapping Paper from Sweden Look Nice

Developed by Danish design house HAY with help from Swedish designer Clara von Zweigbergk, and American product designer Shane Schneck, these bright, crisp new takes on the matchbox are part of a project called Strike
More images:
Why Can't All Matchboxes Look This Nice?:

Nesting trays by Clara von Zweigbergk

  Matchbook collection at dotpattern