Luciano Bove at Coventry University - photo by Fenton Robathan
dear friends,
as some of you might know last 23rd of March I have been at Coventry University of Design invited by professor Aysar Gasshan for a lecture about Design management and how we (at Renault) make Design Innovation projects.
I had a great time with an auditorium full of students, it has been an opportunity to talk about creativity but also about its management. I wanted to show how, after the creative step, design managers defend and manage the chosen concept to bring it to production without too many compromisis.
We also had time to talk about how designers (and students) should give value to their works in order to well sell ideas.
At the end 15 minutes of Q & A.
Thank you to the school for this invitation I had a great time and I hope the students did, too.
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