Default Tips For CPA
What is CPA - CPA stands for Cost Per Action. It is a form of monetizing your website by getting a user to complete an action. Typically this is fill in a survey, provide their zip code, sign up for a free trial, make a purchase and so on.
Of course, unlike Adsense where the visitor just needs to click on an advert for you to get paid, with CPA they have to complete the action for you to get paid. Just clicking on the link is not enough for you to earn.
What is CPA and How to Use?
1. Cost Per Action
2. Someone Completes a survey or form and you get paid
3. Percentage depends upon the offer
4. Can even get paid for someone requesting a free sample!
5. CPA Offers can convert very well
6. And can pay $20 + per conversion
7. Provides plenty of tools / advertising material
Where Do you Use CPA?
1. Anywhere you want!
2. Good in blogs and on websites
3. The Amount of different adverts allows use of unused corners or a website
4. Can be used in mailings to you list
5. Can be used with PPC Marketing
6. Campaigns run for a limited period of time so websites will need changing
Terms of CPA
1. Affiliate = you
2. Merchant = person making the offer
3. Campaign = promotion
4. Affiliate rep = you contact with the CPA company
5. Per Lead = no sale required
6. Per Sale = they have to hand over some cash
7. EPC= Earnings Per Click
8. The Higher the EPC the better
Applying to be an Affiliate
1. Free to apply in 99% of cases
2. Most will require a telephone call to you
3. Many will decline you
4. Call and fine out why if you are – can often be rectified quite easily
5. Ensure your website meets the CPA networks requirements / standards
6. May need to start with a smaller CPA network whilst your site develops
7. Need to have a good qulaity website
8. You deal with real people
9. Typically you will be assigned an account manager to help you out
10.Talk to them and use them – they are there to help you
11.Once accepted, some have minimum activity levels to keep your account active
Identifying The Top Offers
1. The less the prospect has to do the easier it is to convert them
2. Free samples convert very well but typically pay poorly
3. Higher paying offers require more work
4. If traffic is targeted and warm then much easier to sell a high value offer
5. A high EPC means it converts better
6. if the EPC is low – how long has it been running?
7. Topical CPA offers are often much easier to convert
8. React quickly to new offers for maximum earnings
9. Quickly remove and replace campaigns that have expited
10.Test and track your results
11.Do more of what is earning and tweak or do less of what is not
