Britain's boob jobs are getting smaller - with women opting for the athletic 'gym bod' look over super-sized breasts, according to new data.
In just ten years the average breast size achieved through surgery has plunged from an F cup to a more modest C.
The data also revealed Northern women opted for bigger breast ops than their southern counterparts, aiming for an average one-cup size bigger.
The biggest boob jobs on average have been carried out in Hull in the North and Southampton in the South, according to the latest figures from operations conducted by the Transform Cosmetic Surgery in 2015.
But women in Edinburgh opted for the smallest size - an average size C- just like their counterparts in Newquay, Cornwall.
And yet the number of breast augmentations and requests about them has risen to its highest level in history, research compiled by Transform, which has 25 clinics nationwide, revealed.
Manchester and London are the most popular cities for boob jobs.
The research also revealed a dramatic change in the role models women choose when aiming for the perfect breasts.
In 2006 Pamela Anderson had the boobs most woman wanted to emulate and in 2012 Kim Kardashian topped the list.
This year her smaller-chested supermodel sister Kendall Jenner was voted as having the most enviable boobs.
Surgeons said for the first time more clients are opting for Taylor Swift's athletic look, over the ample chests favoured by celebs like Katie Price and Jodie Marsh.
Steven Taylor, Marketing Director of Transform said:" We are seeing a trend towards women opting for the high fashion toned model look. A toned athletic look is currently favoured over a more sexualised and glamorous look.
"It is fascinating to see how women's views of the perfect body shape have developed in a decade and how the celebrities they have referenced most during consultations with our surgeons have changed."
As well as size, the shape of the augmentations has transformed, with focus on the cleavage giving ground to the importance of the sideboob, the experts said.
Now more than a quarter of women have ops to improve the side profile of their curves, thanks to minimalist modern clothes.
The average age for a breast op is 26 - with 35% of patients using finance to pay for their op.
Over the past ten years Manchester has had the equivalent of 15,837 pints of silicone pumped into their breasts, and London 10,559 pints, making Manchester the overall 'breast' capital of the UK.
TABLES:MOST POPULAR BREAST SIZE IN EACH YEAR:2006 - UK F, NORTH E, SOUTH DD
2007 - UK F, NORTH F, SOUTH DD
2008 - UK E, NORTH E, SOUTH F
2009 - UK DD, NORTH DD, SOUTH D
2010 - UK F, NORTH F, SOUTH, DD
2011 - UK DD, NORTH DD, SOUTH D
2012 - UK DD. NORTH, F, SOUTH D
2013 - UK D, NORTH D, SOUTH D
2014 - UK D, NORTH D, SOUTH C
2015 - UK C, NORTH D, SOUTH C
2016 - UK C, NORTH C, SOUTH C
2006 - PAMELA ANDERSON
2007 - VICTORIA BECKHAM
2008 - JODIE MARSH
2009 - HEIDI MONTAG
2010 - KATIE PRICE
2011 - KELLY BROOK
2012 - KIM KARDASHIAN
2013 - BEYONCE
2014 - NICOLE SHERZINGER
2015 - TAYLOR SWIFT
2016 - KENDAL JENNER.
