More to the point, I saw this picture on Dad on the Run's Facebook page:
I loved Dad on the Run's comment ("Fathers remain suspicious..."), and normally that's where it would end, but after I went to their site and saw more examples of this "trusted by moms" BS, I decided to email them.
So I emailed the good people at V8, because even though I would never be caught dead drinking one of these kaka-juices, I want brands to be more inclusive. It's not a question of boycotting an item I would never buy--it's a question of education and of them doing the right thing.
My email was nice. I mentioned the usual "trying to convince brands that targeting a certain group (moms), shouldn't mean completely excluding another (dads)." I also wrote about single dads and about two-dad families who may feel excluded by this "Trusted by Moms" slogan. I got no reply. Maybe if I were a mom they would have bothered, but I'm a dad, which to V8, means I don't exist.
It's great to come to a brand and say, "You will change your ways or suffer the consequences!!!" Unfortunately, that's not going to happen in this case. If you're strict when it comes to your kids' health, to the point of not giving them regular fruit juice, you probably know better than giving them V8. They're much better off drinking water and eating fruits and vegetables, after all. And the best part about it? Water, fruits, and vegetables are trusted by moms and dads!
