Now on to how to boost posts. Simply type the content for your post and then click 'Boost post" in the lower right hand corner of your text bar on Facebook. From there you need to go in and choose your audience. If you're reading this article then the odds are you don't have a pre set audience so go in and select 'Create New Audience.' This should take you to a different menu. It's at this point that you really need to start thinking about things like demographics and where things promise to get a little bit tricky if you're not thinking about how to execute on them properly. While their might be fairly obvious things like location (obviously you don't want to put national level targeting for a show in Missoula) you also have to think about larger overall themes in what you are creating in order to optimize the people you are reaching out to.
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