What is an Autoresponder?
Well an Autoresponder is a kind of email message that can be scheduled in advance and transported in a systematic manner. Any business owner would want to take advantage of such technologies to send out newsletters and other business information’s.
The most effective way of making use of this email technology is by creating a series of messages that may add up to a tremendously useful package of information. Every message adds on to the information that one has already provided to their prospect. It helps establish one’s credibility as a consistent source of value and also offers benefits to subscribers.
An autoresponder series also helps give one more opportunities to promote their products or services. Here’s a small guide to create an effective autoresponder series.
Here are 5 tips which will help one to create an auto responder sequence:
1. It is advisable not to build a huge list of offers! Building a big list of offers can cause big and real issues. It should be understood that your subscribers are genuine people; they don’t require to be hit with offer after offer. It is good to send offers but not all the time. It is relationship with them that should be of focus and not offers.
2. Every auto responder sequence has a lifespan. It might get out of date with time, so it is important to keep on updating it from time to time. It should be taken care that promoting products or affiliate offers have some date attached to them; hence dates should be taken care of. Like other things in this case as well one should be aware of exactly they are communicating or promoting.
3. One should not start sending unlimited e-mails; they should be limited to 3 or 4 only. If you are running a very busy online business or blog, and it is required to email subscribers frequently, then there is no need of having a huge auto responder list. It is advisable to keep it simple.
4. Thinking about promoting products right away is not recommended. Think if someone subscribes to your blog and you suddenly bang them with offers to buy something. How is it going to be then? Obviously one would never ever want to visit your site again. They would probably unsubscribe.
5. Building relationships is the most vital part of having a blog for one’s business. Therefore, the first 2 or 3 email sequences are very significant, so one should always start off with some kind of greeting or information on how to get something free of cost. Setting up one’s auto responder sequence is like thinking about communicating and building relationships rather than building one’s bank balance. The sequence of mails should be:
i) Compile a welcome email in the first email with some details of contacting you as well.
ii) The second email should have questions to which subscribes can respond to. This helps in getting to know them better. This mail should also provide a link to direct subscribers to one’s Face book or Twitter page to get to know them more especially on a social level.
Iii) If possible then one should give something for free to show appreciation like some goodies or coupons. People are in love with free stuff especially things that help them recover their business or lifestyle.
iv) One should only promote goods that work well or have been used by them as well. It is advisable not to promote something just because it has a high paid commission.
An Autoresponder within a business should be inculcated intelligently and one should be mindful about the messages that they are sending out to subscribers. The bottom line is treating the audience with respect to earn their trust and subscriptions.
