Society Magazine

Create a Music Selfie with Lincoln

Posted on the 24 February 2015 by Beinglatinacom
Create a Music Selfie with Lincoln

Create a Music Selfie with Lincoln

The Music Selfie Experiment from Lincoln Motor Company allows you to add an original audio track to your digital self-portrait after uploading you upload a selfie to the Lincoln website. An original audio track is auto-generated using innovative software, which can then can be shared online with your friends and family.

So How Does it Work?
    Scanning software applies an algorithm based on facial feature measurements.
    The software scans the user's face, associates values based on various facial features,and generates a music selfie in real-time, and more than 4 million facial-recognition audio track variations are possible.
    The images are scanned by software developed exclusively for Lincoln by Jam3, a Toronto-based digital production agency.
    Using data from the facial analysis, the experience creates a 20 second music composition comprised of audio tracks supplied by music production company Plan8.

"Music plays a large part in Lincoln's commitment to the arts,"said Dave Rivers, manager, U.S. Lincoln marketing communications.

To participate in this innovative music experiment visit Lincoln.com/MusicSelfie to upload an image, if you tweet about it don't forget to tag @LincolnMotorCo

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