Online shopping has gained quick popularity in India. While Amazon and Flipkart are still in the lead, the race is really heating up with the emergence of many new ecommerce websites. Some of these websites are general shopping spaces that sell almost everything. Some, on the other hand, are highly specialized and sell only products belonging to their niche.
One such website is Craftsvilla. Here's what it offers:
Specialty of Craftsvilla:
It is India's largest online ethnic store and it focuses only on ethnic and hand-crafted products. It serves as a one-stop shop for people across the globe to discover unique handmade, ethnic, vintage, organic and natural products from India.
Variety and Categories:
Despite focusing only on the ethnic products, Craftsvilla has quite a wide variety of items. The main categories of products include Casual Wear, Sarees, Salwar Suits, Lehengas, Accessories, Men's Fashion, Home Décor, Food. It also features some herbal beauty products, but weirdly, those are included in the category of Accessories.
As Craftsvilla sources material from artisans spread across India, you'll find on it items from almost every corner of the country. Be it apparel, or accessories, hand crafted bags and home décor items or food, you'll find specialty of every state of India reflected in the variety available here.
User interface:
The User Interface of Craftsvilla website is excellent. Unlike most other ecommerce platforms, the Homepage doesn't look cluttered. The main Categories and options bar on the left make it easy for the customers to search the desired item. For example, if you are searching for black sarees, you can easily fine-tune search by fixing price range, saree fabric, work, pattern, discount etc.
Pricing:
The variety on this online ethnic store ranges from very affordable to premium range. There are plenty of deals and discounts available. Even if you are looking for something fancy like a heavily embellished Anarkali suit or gorgeous bridal lehenga, you'll find a wide variety of them on Craftsvilla, matching every budget. Craftsvilla website and app make it easy and quick for the customer to search for products depending upon their budget range.
Shipping & Returns:
Craftsvilla delivers products internationally. It offers free shipping on some items, but not on all of them. The cost of shipping varies depending upon the product and the country where the product is to be delivered.
It offers "100% Buyer Protection Program" for easy returns and refunds of products received in "Damaged/Defective/Broken" condition or products not as per description/photo on the website or those that have quality, color and design related issues. For more details, you can check out Craftsvilla's Shipping and Refund policy.
International Website:
Craftsvilla also has an international website at www.craftsvilla.com/us. Unlike the Indian website, the international website offers only women's apparel. The prices here are displayed in dollars. The international website also displays a phone number offering customer support on WhatsApp.
App:
Craftsvilla also has apps for Android and iOS devices. I haven't used the iOS app, so the following is based only on my experience with the Android app. Like the website, the app's user interface is also clean and simple. The app ran smoothly and swiftly even on a three-year old smartphone with limited resources. The app is easy and simple to use. It does send a lot of push notifications though.
Review of Craftsvilla:
Overall, I like Craftsvilla quite a lot. For someone who loves desi style, it has a lot to offer. And its website and app is quite pleasant to use.
While shopping online, it is always hard to judge the quality of the product. Reviews by users help prospective buyers in judging the quality. However, as of now, I didn't spot any user review for products on Craftsvilla. There's only a rating for the seller. The shipping charges on some items are quite high too.
Other than that, Craftsvilla is an awesome online store for traditional Indian dresses, accessories, home décor, food and beauty products. The variety that Craftsvilla offers is truly awesome. If you like Indian ethnic wear and handicrafts, do check out Craftsvilla. You are sure to find something that you'd absolutely love.
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