Craft Brew News: Victory Wants You To Respect The Monkey

Golden Monkey: Behind Every Enigma Lies a Great Story

Victory Brewing Company Pays Homage to its Most Popular Brand Through Lighthearted 'Monkey Tales' Contest

Downingtown, PA, September 1, 2016 - In celebration of its number one selling brew, Victory Brewing Company is creating a fun, exciting social media contest focusing on Golden Monkey and fans who have supported, and love, the all-seeing, all-knowing, mystically spirited, metallic simian since its introduction in 1997. Launched on August 29 and running through October 10, the contest encourages monkey zealots to get social with ' Monkey Tales ' in the form of personal anecdotes, extraordinary observations or epic memories through creative and witty images or videos surrounding award-winning Golden Monkey.

A panel of six judges will review submissions and choose five photo and five video finalists from October 11 - October 14. The tales will be based on originality (25%), creativity of presentation (25%), appropriateness to the 'Monkey Tales' theme (30%) and positive public appeal through likes, shares and comments (20%). Victory fans will then vote for the Grand Prize Winner for photo and the Grand Prize Winner for video announced October 29 which en'tails' rare, exclusive Golden Monkey memorabilia ranging from autographed banners to Golden Monkey posters. For a full list of contest rules and dates, visit www.RespectTheMonkey.com.

Strong and sensual, the award winning golden Belgian-Style Tripel glows with goodness and demands respect. Imported malts and Belgian yeast are brewed with whole flower European hops to create a playfully delightful and profoundly satisfying ale abundant with exotic herbal and fruity notes. Available year round, Golden Monkey has a suggested retail price of approximately $11.99 for six 12-ounce bottles or cans and $9.99 for a 750ml bottle. With an ABV of 9.5%, the Monkey needs to be fully respected for its magical, mystical wisdom.

"My Golden Monkey tale will be different from what others have experienced because I see the monkey through a slightly different lens," said Founder and Brewmaster, Bill Covaleski. "However, we all have fallen in love with the spirit and the soul of this delicious and powerful ale because it resonates with so many craft beer fans. I can't wait to see what this contest will bring."