Here is the latest National Ice Cream Month friendly press release to land in our inbox…
OUT OF THE BOTTLE & INTO THE BOWL!
Popular Craft Beer-Inspired Ice Cream Hits the Market Just in Time for Summer
DOWNINGTOWN, PA –Victory Brewing Company® (Victory), the popular Philadelphia-area craft brewer has a new take on the pint with the launch of Victory Ice Cream. Pints, which will retail for $6.49, include Hopped Up Devil, Triple Monkey and Storm Drop. They will roll out in the Greater Philadelphia region and be available for purchase at Kimberton Whole Foods, Shady Brook Farm and the Victory retail outlet in end of June. Additional retail outlets will be added as production, and capacity, permits.
Victory Ice Cream is made with wort, the flavorful, non-alcoholic liquid that results from the brewing of malted barley and fresh Brandywine water, the base of some of Victory’s most popular beverages. Because of this, the ice cream provides a combination of flavors reminiscent of Victory HopDevil, Storm King and Golden Monkey beer within a rich and creamy gourmet ice cream base.
- Hopped Up Devil, based on HopDevil IPA wort, marries cinnamon, cayenne, organic coffee and luscious chocolate flakes to create a cold, sweet, velvety treat with a kick.
- Storm Drop, featuring Storm King Imperial Stout wort, blends deep chocolate drops against a creamy chocolatey-stout base.
- Triple Monkey, which uses Victory’s popular Golden Monkey wort, combines full-flavored banana and a delicious pecan swirl to satisfy all your taste buds.
“We’ve been making ice cream with beer wort in our brewpub for years and have had such great feedback from our fans that we wanted to introduce the Victory experience to a larger audience,” said Victory’s President and Brewmaster, Bill Covaleski. “The fans who are familiar with Victory beer will recognize the subtle tastes of some of their favorite brews in these delicious desserts. It’s also great to be able to share the flavors that our fans have come to love with those younger and older than 21 which is exactly what we are able to do now with our the deep richness of Victory ice cream.”
About Victory Brewing Company
Victory Brewing Company is a craft brewery headquartered in Downingtown, Pennsylvania. Founded by childhood friends, Bill Covaleski and Ron Barchet, who met on a school bus in 1973, Victory officially opened its doors in February of 1996. In addition to the original Downingtown brewery and brewpub, Victory recently opened a second state-of-the-art brewery in Parkesburg, PA to expand production capabilities and serve fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.
