It's hard to believe that even on the block, life on Instagram can seem idyllic.
Last month, Manchester-born Jack Morris published a photograph in his swimsuit, standing in an infinity pool against a pink sunset in Bali.
"Lauren and I are trying to stay in our villa as much as possible and to respect social distances," he wrote.
"It sucks but if everyone does their part, the faster it will be over!"
The post caused some of his 2.7 million followers to jump, responding with comments like, "Things could be worse, man."
The economic consequences of the coronavirus pandemic are far reaching and budgets for advertising and marketing are among the top things companies are cutting back on while trying to survive.
This poses problems for the media industry in general, from the largest newspaper brands to single-band social media creators.
And in the case of those so-called "influencers" not only is sponsorship evaporating, but also their ability to generate content as brands stop providing products to try and abandon plans for print trips.
Hit travel blogger
"My last trip was in February, I had to go to Finland in March, Ethiopia in April and the Maldives next week - I will probably spend more than half the year out of the country," explains travel content creator Alex Outhwaite .
Advertising revenue from its YouTube channel only dropped to less than £ 100, down from around £ 1,000 per month. He also lost money on travel flights that were canceled.
"Everything has been turned upside down," he adds. "There is a limit to how long I can survive on the income I have and all the savings I have currently."
Karen Beddow quit her job as a lawyer four years ago to manage her family travel blog, Mini Travelers.
This month he earned just £ 350, down 95% from January.
"It's a small business that I've built in the past six years and I've invested a lot of time in it," he says. "I think people don't necessarily see how much effort there is behind the scenes: you have to be able to take pictures, edit videos, send invoices, correct your website, respond to emails."
The Lifestyle agency specializes in luxury lifestyle PR and affiliate marketing through links on blogs and social media. He says the influencers were the first to lose the campaigns.
"Advertising and marketing spending has been drastically reduced or thrown out the window," says Khyara Ranaweera, the agency's digital director.
"The first response from many companies was the panic mode: they closed the doors, the social accounts and stopped spending."
'All canceled'
Israel Cassol - better known as Birkin Boy for his collection of designer bags valued at over £ 100,000 - is paid hundreds of pounds for attending branded events and brands on his Instagram account. Now he says he has to borrow money from his father to make ends meet.
"Everything has been canceled," he explains. "Normally, I publish photos with my bags and luxury clothes, but nobody wants to see it at the moment - nobody is interested in fashion because they don't go anywhere."
Instead, Israel now publishes the organization of its wardrobe, ironing and designer masks.
The streets of famous photo spots like Notting Hill are deserted and there has been an increase in posts with the hashtag #stayathome. On Twitter, countless bloggers have posted links to donation platforms on social media, asking people to buy gifts or send money to #spreadkindness.
"For anyone who has a problem with me creating an Amazon Wish List or a buymeacoffee etc., remember that I am unable to do any work at the moment," influencer Mandy Rose Jones wrote on Twitter.
"So for those who want to support, it's nice to be rewarded for the hard work and energy required to create fun content."
Tabby Warley is a part-time Instagrammer who has been entrusted with daily work in the retail business. She expected to earn around £ 5,000 through branded partnerships in the coming months, but saw a slowdown in business.
"I am very fortunate that my Instagram is an additional income that I will one day save for a home deposit," he says. "Obviously the clothing retailers have closed, a couple have entered the administration I usually work with.
"In the pre-crown world, the trend was for companies to throw money into influencer marketing. Common sense says it's the first thing that will be cut."
But with 40% Facebook engagement and TikTok downloads reaching record numbers, there is a captive audience to hit.
In recent weeks, Khyra claims to have seen a 7% increase in daily likes on Instagram with the hashtag #ad and the request for influencer posts from lifestyle and wellness brands.
"Everyone on social media talks about awareness, fitness, beauty or self-improvement based content," he says, adding that the real challenge is for influencers to create content other than their own home.
"I was going to do the spring / summer trends and the shooting of the holidays, now I have to work in the wardrobe from home," says Tabby.
"It is forcing me to be more creative while before I was resting on my laurels, going out on a beautiful street in London and taking a photo."
For luxury influencers like Israel, it is an opportunity to reflect on its sector.
"I'm trying to be very real at the moment," he says, adding that he won't be buying Hermes bags this year.
"What I am learning from this coronavirus crisis is to be more sensitive with money.
"I don't need to spend so much money on luxury items. I can reuse my clothes and mix chic and cheap."
