It is easy to make content go viral with the explosion of various sites like WordPress, YouTube, Facebook etc. For boosting the traffic one should focus well on creating high quality, appealing and engaging content to share one’s brand around the world within minutes.
Since some time the world has changed and the shift towards the content market is huge. This shift towards content marketing can be accredited to Google. Google’s keen interest in this field has boosted it to quite a level now. Their famous apps like Panda update (that penalized websites for low quality and thin content) and Google Trends (graphs) evidently shows a major boost in ‘content marketing’ searches especially since 2011 beginning.
Google also launched Penguin app (an update to the algorithm to penalize the websites with low quality links and over-optimization).These app updates changed the face of the SEO industry.
Content marketing is one of the best tools especially if you are an online marketer, and it is fast becoming the most important way to enhance brand awareness and nurture leads as well.
12 Awesome Ideas for Content Marketing
These 12 ideas for content marketing cover a wide range of media for promoting one’s brand. Let’s get started!
Interviewing industry leaders
Interviewing industry associations provides a source of content that is appealing to one’s audience and insightful as well. By displaying this content in the form of blog posts one can generate high quality and link-worthy content.
Conducting Surveys
One should conduct surveys to get many unanswered questions answered. One can use Survey Monkey or other online survey platforms to gather important data for free. Using survey questions one may generate enough data and once someone collects enough data, then can create a summary in the form of a blog post and share it with his/her readers.
Report news in industry
Once can create a blog post for each whitepaper read or webinar attended. It should be tried to follow-up with the author of the whitepaper/ host of the webinar with questions and include in the post to make it more interesting.
Sharing presentations
SlideShare is a tool that makes it quick and easy to share presentation slides and this is a great opportunity for displaying one’s expertise in a particular niche.
Hosting a webinar
One can spread a word about their content through webinars as well. Promoting one’s topics through webinars is a good way to interest audience in content.
Sharing reports, charts and white papers on Pinterest
To further promote one’s content one may also share reports, charts or white papers that are built around similar or exactly same niche as one’s content’s. One way to remain on top of this is for your brand to create a Pinterest account and each time an employee reads a certain white paper, they can share key information on Pinterest and setting this account public is a good idea.
Create a newsletter sign-up series
Everybody has surely either seen or signed up to an online email course. So, it should be understood that it is a good way of increasing one’s subscriber base. All one needs to do is collect some pieces of content (all of which can be on one’s website or blog), embrace a link to the content and send an email each day to those who sign up to your site.
Publishing an e-book
Everything has become an online affair so now it is no longer needed for a publisher to launch a book into the market rather one may create an e- book using various sites like Blurb, Amazon etc.
An e-book increases one’s brand awareness and can also add another revenue stream to their business.
A Beginners Guide
Beginners Guides are for eternity considered well-received pieces of content. There always are beginners i.e. people who are just getting started. One can turn the beginners into advanced users by creating guides for them. By capturing beginners at the top of the funnel, one can guide them through the entire sales cycle.
Audio and Video testimonials
For conversion to audio, one may use software’s already created for accomplishing such a task. Further one may be able to generate a huge audience by giving audio clips of their content and sometimes video clips as well. Video testimonials for one’s content can also do wonders to boost their blog marketing.
Hosting a Meetup in one’s area
An awesome way to increase one’s client base is by meeting decision makers face to face and understanding their needs. One can host events and promote them on websites like Meetup.com that allows people to create a page for their event. Such events can turn out to be very helpful
Accepting guest blog posts
Once you have fatigued of all the suggestions listed above then you have surely become a content marketing expert. One can further popularize their blogs by offering guest posts on your site.
Surely these ways will prove to be the BEST BLOG marketing techniques one will ever come across.
