Link Building is the process of improving the search engine rankings of your page by getting other websites and blogs to link to your webpage. Search engines decide where your web page should be placed in the search results by crawling the web looking for links between your web page and others by deciding how valid your content is. This tells us how important good quality content is when it comes to link building. When we say good quality content, it doesn't just imply one loaded with keywords, but something of a top notch article or blog which is fully equipped to establish links to your web page. The reason is simple. It's only this kind of top quality content that gets shared.
Quality content brings value to businesses by helping build links. Good content containing authoritative links combined with lot of links coming back to the web page is an index of validity and popularity of the web page. Consider it just like a voting system. More number of votes go to a solid trustworthy candidate. In the current day, inbound marketing has become more important than ever.
Top Strategies of 2017 for Link Building via content
- Creating Linkable high quality content: Here is what high quality content looks like. First off, it must have accurate and up-to-date information which is derived from extensive research. It should be able to reach its target audiences by bringing something of value to them. The content should be impeccably well written. It should be well fed with content forms like images, graphs, infographics and videos. This is what makes your content stand out of the crowd.
- Infographics: Especially in a medium like twitter or Pinterest, infographics are a link treasure. They can help you build authoritative links from expert sources online. They get shared easily and invite a lot more attention than written content.
- eBooks: An eBook is like a lead magnet. Offer an eBook for an email address and you have yourself a lead to continue to conversation.
- Infograms: They work so well in social media and always invite a lot of hits.
- Videos: You-Tube is the second most popular search engine in the world. Videos are a dominant and effective form of content marketing.
- Create Educational content: Which ever industry you are targeting, make sure you give them valuable educational content which they can use. You can also utilise alumni sections that offer profile links for this purpose.
- Content for new Blogs and Communities: This works just like the barter system. If you have good content you can also offer it to starters in your niche. Offer the something that can benefit the both of you. As they grow the back links you provided them with will also benefit you.
The importance of content in link building cannot be denied. It is the most effective strategy for back linking if done well. With the rate race between growing competition and emerging start-ups, content based link building can go a long way in giving your business the required edge and exposure.
