Hollywood glamour comes to H&M this spring with Conscious Exclusive – a party wear collection made from more sustainable materials. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and Tencel. The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.
There are so many options for living the Hollywood life. An off-white loose kimono has a bohemian air of faded glamour, especially with its trousers that fall right to the floor; a jumpsuit has modern edge with its cut-away back; a demure white dress has rock and roll touch with its sheer sleeves, asymmetric train and bird embroidery; and there are seemingly endless layers of tulle in a corseted dress which feels like it has stepped out of the old world. The collection is completed with accessories, such as an embellished box clutch and elegant minimal heels with the tiniest of ankle straps.
The men’s Conscious Exclusive collection brings real attitude to spring tailoring. A slim-fitted jacket has a classic shape which is turned bold and dramatic by fringing down the back of both sleeves. A collarless white shirt has a bow tie attached, which is elegant when tied and dandyish when left undone – perfect worn with a black three-piece tuxedo. It’s the details that count, like the old-fashioned button braces on a white pair of trousers that make up one part of a white three-piece suit, or the rose print which lines the inside of a tuxedo jacket. As with the women’s collection, each piece is made from more sustainable materials – part of H&M’s commitment to more sustainable fashion, both today and tomorrow.
