Condor, Germany’s second-largest airline in terms of passengers carried and fleet size, has unveiled its brand identity. The airline, which specializes in leisure travel, has a new, colorful, striped livery inspired by holiday objects like beach umbrellas and beach towels.
Condor Island (green stripes), Condor Sunshine(orange bars), Condor Sea (blue bars), Condor Passion (red bars), and Condor Beach (sand-colored strips).
According to the company, the colors represent the diversity of its travelers, employees, and opportunities for discovering the world>>.
Two photos of the horrible new Condor livery. The A321 D-AIAD is currently parked at Maastricht and will fly to Frankfurt this afternoon. The A330 Neo is green. Yuck pic.twitter.com/P98KXfTBT2
— ᗰᗩᖇᑕEᒪ ᐯᗪ ᗷEᖇG (@marcelvandenber) April 4, 2022
Remo Masala, the creative director, was responsible for designing the new brand identity. He stated that Condor wanted to create a unique visual identity connected to Condor’s essence. He said that the new visual identity was a reference to holidays, summer, joy, and freedom.
…und so wird die erste #A330neo WIRKLICH aussehen.
Mission: #Urlaub. Dresscode: #Streifen. Denn Condor ist Urlaub. Und Urlaub ist gestreift!
The Future starts now.
#CondorAirlines #LeidenschaftIstUnserKompass #TheFutureStartsNow pic.twitter.com/N1g5Vwy3XA
— Condor Airlines News (@Condor) April 4, 2022
The logo was modified to reflect the new company identity as part of the global renewal. The original capital letters were removed. A more compact design was adopted with black lettering.
Condor’s new corporate image will be adopted gradually by crew uniforms and accessories as well as the idea of the company at airports. Condor’s new corporate image will be reflected in the following weeks with unique items for flights, including boarding passes, signage at terminals, and identification cards for staff members.
On an Airbus A330-900, the new livery was revealed in Toulouse. The aircraft will soon be delivered to Germany and sport the green stripes.
An Airbus A321, registered D-AIAD, will be the first commercial aircraft to use the new livery. The aircraft will fly to Lanzarote with the new yellow stripe livery on April 5th. Condor plans to repaint its fleet by at least 80% by 2024.
