Cointreau partner with Liberty London to design Limited Edition Gift Box launching #1Orange1Tree social project
Cointreau's limited edition gift box will be exclusively available at Liberty London from mid-November. Only 50 will be available in the UK, with a further 200 worldwide, priced at £250. Each gift box comes presented in an engraved wooden gift box, opening to reveal the unique pattern, designed by Liberty exclusively for Cointreau based on research carried out in the archives of the House.
Inside you will find a bottle of the iconic orange liqueur and a jigger for ensuring the perfect measurements to make a Cointreau Fizz cocktail. The gift box also contains an orange flower scented candle and a personal cocktail notebook inspiring recipients to get creative at home.
One of the 50 "Your Parisian Zest" gift box will also hide a ticket for one lucky recipient to get a chance to visit Senegal and personally assist with the reforestation project.
What's more, Cointreau will invite everyone across the globe to participate in #1Orange1Tree project simply by sharing a photo or a video of themselves with an orange on social media using hashtag #1Orange1Tree and nominate family and friends to do the same. For every image posted on Twiiter, Facebook and Instagram, using the hashtag, Cointreau will commit to planting one tree in Senegal, on their behalf.
To celebrate the launch of the initiative Liberty will also design an interactive window exclusively for Cointreau at their iconic store, where people can take part in #1Orange1Tree project live. The Cointreau window will be live for one week from 14th November 2016. All proceeds from the sales of the gift box will also be contributed towards #1Orange1Tree project.
Leading the project, Cointreau Creative Crew's Curator, Laetitia Casta is passionate about the positive impact the project will have:
"Planting trees is a cause we champion at Cointreau. It's about more than just putting a tree in the ground: trees help whole communities flourish. More than a simple environmental initiative, this is a societal one. I love when things have meaning and direction. At Cointreau, we listen to our heart, act on our passions and ensure that every decision we make improves the world around us. The "Your Parisian Zest Coffret" and #1Orange1Tree initiative is a heartfelt action, that I hope enable us to plant many trees"
