co.com LLC launched its 30-day Sunrise Period for trademark holders today, at 11am Monday, February 24th
During the Sunrise Period, qualified trademark holders have the first opportunity to register the exact match of their trademark, before .co.com opens to the public.
As of today, more than 100 registrars have signed on to offer .co.com domains.
“The introduction and ongoing management of .co.com will be conducted with the utmost respect for trademark holders”, said Ken Hansen, CEO. Co.com LLC. “The .co.com registry is taking a number of steps to minimize trademark infringement and to provide policies and mechanisms to help resolve disputes.”
The registry voluntarily adopted ICANN’s Uniform Dispute Resolution Policy (UDRP) and Uniform Rapid Suspension (URS), to enable trademark holders and registrants to resolve disputes, and for enforcement.
Registrations are accepted on a first-come, first-served basis, and require the submission of a validation file issued by the ICANN Trademark Clearinghouse. Specific procedures for .co.com Sunrise registrations can be found at https://registry.co.com/sunrise-period/
Since .co.com registry is committed to maintaining a safe and trustworthy namespace, it employs technology from Architelos, Inc. to monitor the overall health of .co.com, and to identify and quickly mitigate any potential abusive use of .co.com domains. Architelos’ pioneering NameSentry SM service aggregates data from multiple third party malware, spam and phishing providers, to get the most real-time and comprehensive view. The service then layers investigative tools to quickly pinpoint abusive sites and bad actors, and employs automated workflows to shut down threats.
“The reputation of .co.com name space is critical to our long term success”, said Paul Goldstone, President, .co.com LLC,. “NameSentry deployed alongside our abuse help desk and acceptable use policies, provides us with the tools we need to maintain the overall health of .co.com.”
“Many registries take a “laissez faire” approach to addressing domain name abuse in their namespace, partly because they see abuse mitigation as a cost and not an investment, and partly because they discount how quickly and how severely spam,
Malware and phishing can damage their reputation. Progressive and innovative registries like .co.com have invested in NameSentry, to not only quickly mitigate any abuses that may occur, but more importantly to build a safe and reputable namespace for their customers, and for internet users, right from the start”, said Alexa Raad, CEO, Architelos.
Learn more, and find a participating registrar, at: http://registry.co.com
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