Dining Out Magazine

Coca‑Cola” Script Replaced with Consumers’ Names

By Nogarlicnoonions @nogarlicnoonion

Anyone coming from Europe soon? Is my name on one these limited edition coke bottles? I want one! Across Europe this summer, Coca‑Cola invites you to ‘Share A Coke’ with friends and family, as the iconic “Coca‑Cola” script will be replaced for the first time ever with the names of its consumers.

I just checked and my name is on the list, yey!

share a coke

This summer, Coca‑Cola is inviting people to come together and Share a Coke with their friends and family. As the brand embarks on its biggest ever summer campaign, consumers across Europe for the first time will see the brand’s iconic “Coca‑Cola” script replaced with consumers’ names.

Over the summer, over 1 billion packs of Coca‑Cola, Diet Coke and Coca‑Cola Zero will carry consumer names from each market and in the spirit of togetherness and positivity, the campaign will encourage people to ‘Share A Coke’ with family and friends.

For those consumers unable to find their names on pack, the ‘Share a Coke’ campaign is also brought to life online at www.shareacoke.co.uk, where personalized Coca‑Cola virtual cans can be created and shared with friends.

Coke has launched this bottle for you…


Back to Featured Articles on Logo Paperblog