Coca-Cola and Crypto.com will create a collection of NFT artworks based on the special “heatmaps” made by each team’s attacks, tackles, and winning goals on the field during the FIFA World Cup Qatar 2022. These artworks will demonstrate the passion, power, and incredible talent of the best teams competing in the tournament.
Digital artist GMUNK, a leading NFT artist who has been working in the digital space for over 20 years and is responsible for the sci-fi look of Hollywood movies like Tron: Legacy and Oblivion, has partnered with Coca-Cola to create a collection of 10,000 unique NFTs that were made by tracking the movements of players during games. The collection is hosted on the Crypto.com NFT platform.
This project brings together digital art and football as part of Coca-Cola and Crypto.com’s strategy to keep giving fans magical moments throughout the World Cup.
After registering for an NFT platform account on Crypto.com, football fans worldwide will have access to the NFTs. Register on Coca Cola’s Fanzone page and click on the NFT banner for a chance to acquire a Coca-Cola ‘Piece of Magic’ NFT inspired by the FIFA World Cup Qatar 2022 – the newest form of memorabilia that will live eternally on the blockchain.
Artist Gmunk added: “At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”
Artist Gmunk added: “At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”
Nazli Berberoglu, FIFA World Cup General Manager at The Coca-Cola Company: “The FIFA World Cup in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond. This incredible collaboration with GMUNK will see 10,000 stunning and unique ‘Pieces of Magic’ in the form of NFTs available for fans to own forever.
“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”
“This year’s FIFA World Cup will be the first to leverage Web3 technology” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”
Coca Cola’s hub for the FIFA World Cup Qatar 2022TM is called Coca-Cola Fan Zone. It lets fans share their feelings, excitement, games, and memories about this year’s FIFA World Cup. The main parts of the Coca-Cola Fan Zone are the Leaderboard, the Promises, and the Believers’ Predictions. Together, they create a global competition that tests fans’ knowledge and lets them talk to each other.
Coca-Cola Middle East
The Coca-Cola Company (NYSE: KO) is a beverage conglomerate that offers over 500 brands in over 200 countries. The Middle East operation of The Coca-Cola Company includes 12 markets, including six GCC nations, Iraq, Jordan, Lebanon, Syria, Palestine, and Yemen. Our portfolio of approximately 20 sparkling soft drink brands includes Coca-Cola, Sprite, Fanta, Thums Up, QJ, Canada Dry, and Schweppes; our hydration and juice brands consist of arwa, crystal, Al Waha, dasani minera, safia, minute maid, cappy, fuzzia tea, and glaceau vitamin water.
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