What I like about this brand is how they change looks to celebrate important events, holidays and moments in different parts of the world. Coca-Cola just unveiled beautiful limited edition can designs in Vietnam to coincide with Têt, the Vietnamese New Year and the most-celebrated holiday in the country.
Each can
features hundreds of hand-drawn swallows arranged around a lovely custom script that forms a series of meaningful Vietnamese wishes. The three characters are “An”, which means “Peace”, “Tài”, which means “Success”, and “Lộc” which means “Prosperity”. They are widely exchanged during Têt and are found on traditional decorations.
