With virtually every major film release scheduled for this summer postponed due to the coronavirus pandemic, the industry was more or less suspended both in production and in theatrical distribution. There is however an exception: Christopher Nolan's Principle, which has never officially moved since its release date of July 17, 2020. While many assume that the famous Nolan, very demanding, sticks to his theatrical exit weapons out of devotion to the cinema, but he also has a great financial incentive to open the film wide and on time.
Deadline reports that, as with some of his previous films, Nolan cut Tenet's first gross dollar by 20%. This means that instead of cutting the film's profits, its slice of Principle The company's revenues will come with the first box office receipts - and if the film does come out on time, that money will start arriving sooner than in the indefinite future without COVID-19. Of course, the flip side is that if the film is released to an audience that is not ready to go to the movies in number of blockbusters, the Nolan cut of a grossly disappointing box office will be smaller than if the film was postponed to either later this year or next summer.
The decision to release Principle as planned has yet to be done, and this entails complex arithmetic for Warner Bros. accountants, who must take into account the number of theaters that will be opened worldwide to show the film, their projected capacity rates ( which should be reduced to 50% or even less to allow social distancing in the theater), and many other facts and figures. Then there is perhaps the biggest x factor of all: if the large potential audience of the film will want to go to the cinema in July given the circumstances.
Some movie theaters are already back in business in the United States, showing a mix of previous big-screen pre-pandemic movies, new small-scale releases that have been made to close the output gap, and titles catalog, but the biggest American film of the chains of theater like Cinemark, Regal and AMC decided to remain closed until the conditions improve. In China (which was always to be used as a large piece of Principle at the box office, as with many Hollywood blockbusters these days), cinemas are expected to open next month, but World Bank executives would be reluctant to open the film piecemeal due to the unfailing spread of spoilers on Internet that would result.
And so, the clock is ticking to see if enough cinemas can be safely brought back online in time for PrincipleIt's the supposed release date in less than two months. If that happens, and Principle is capable of reporting a gross box office comparable to the other recent version of Nolan, he will be online for a salary of at least 100 million dollars, since his last five films have all been great successes with at least 525 million dollars at the world box office. big. But as with the plot of the film itself, no one seems to know exactly what's going to happen, and WB may be forced to make a last-minute final decision on whether to release the film or the save for later.
