NBA All Star Chris Paul announced a partnership with goPuff, the go-to solution for consumers' everyday needs, to make plant-based food more accessible to customers across the country.
Since starting a plant-based diet in 2019 and noticing immediate improvements to his health, recovery time and performance on the court, Paul has become an advocate of the lifestyle. Starting today, Paul will help build the vision and growth of goPuff's Better For You category, with a focus on bringing more plant-based brands onto the platform.
"While so many people strive to be healthier, finding affordable, plant-based food that tastes great can be challenging. goPuff has a unique ability to introduce new, healthier brands to customers and then deliver those items quickly," said Paul. "I'm passionate about the benefits of a plant-based diet and look forward to working with goPuff to build out their plant-based offerings to include a selection of my favorite brands, many of which are Black and Brown owned, onto their platform today."
To kick off the partnership, goPuff and Paul will be providing an assortment of plant-based snack, food and drink options to visiting NBA teams in Phoenix this season.