Dallas-born and raised Sharon Blumberg understood this when she created her shoe line, the cleverly named CHOOZE, with the mission of inspiring children to dream big and impact the world in a positive way. An artist, designer, and (most creatively) a mother of three, she designed a line of children’s shoes that embraces the powers of choice and individuality. A fun and colorful (and 100% vegan) pair from her collections will compliment each other but will never match.
Jayne's 4-year old daughter loved the CHOOZE her Mom brought home from this event!
The line brought to mind the Little Edie Beale-esque result of letting my own 3-year old dress herself the first time, and I was delighted to attend a showcase of the Fall 2012 collection today at the CHOOZE HQ in North Dallas. We may be months away from bouquets of freshly-sharpened pencils, but the stores will soon be stocking the new designs, including the “Dig” cooler weather-friendly boots and “Speak Up” lace-up high-tops.
The mission of CHOOZE goes even deeper and further than self-expression. Inspired by a TED talk by Salah Boukadoum, Sharon Blumberg has committed to investing CHOOZE profits in anti-poverty programs as a Good Returns Company. The investments provide training, support, education, and loans to women so they can start their own businesses and lift themselves out of extreme poverty, defined by the UN as "a denial of choices." The program is “a hand-up, not a hand-out” as Blumberg and her team passionately explain.
Shiloh Pitt is a fan of CHOOZE
The delightful and sturdy kid- and mom-friendly CHOOZE are designed in Dallas by Blumberg and her team, and are available locally at Whole Earth Provisions Co. and Stride Rite at Preston Center. Less than a year after debuting, they are already sold in over 300 stores across the United States, Canada, Mexico, Guatemala, and Puerto Rico.
To CHOOZE your style, visit http://www.choozeshoes.com/
About Jayne Chabot:
