Celebrate Chinese New Year with a unique augmented reality experience by the Chic Outlet Shopping® Villages.
The leading luxury outlet villages across Europe, invite you to experience Chic Outlet Shopping of the Year of the Dragon. Located within the Villages are designated dragon markers. Find a marker, scan your device over the marker, and experience the magic of our dragon in colourful animation. Outside some of Europe’s favorite cities - London, Dublin, Paris, Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt and Munich - the nine Chic Outlet Shopping® Villages offer the chance to shop from coveted international fashion and lifestyle brands with up to 60% – and sometimes more – off the recommended retail price, all year round.
After downloading the Chic Dragon app, when you visit the villages you will be ready to experience the augmented reality campaign.
Features: - View our colourful animated dragon using designated markers in the Villages. - See alternate animations based on swipes and taps. - Invite your friends to enjoy the Year of the Dragon at one of the Chic Outlet Shopping® Villages - Experience the free app in eight different languages.
http://www.chicoutletshopping.com/en/home/home
Viral video by ebuzzing
