Ah, I fondly remember the good old days of last year, with shock horror headlines like this...
Channel 4 Dispatches find supermarkets selling beer cheaper than water
Today they were clobbering us with this...
Milk cheaper than water: supermarket price war drives down price of a pint
Supermarket price wars have pushed the price of four-pinter milk below that of some bottled waters...
When bought in a four-pint bottle, the price per liter of milk has dipped to 43p, compared to 44p for bottled still water.
If you do the numbers, the pump price (excluding tax) of a liter of petrol is considerably lower, at 32p per litre.
... which all reminds me of the 1985 film Water, the key scene is when Michael Caine has to explain to the disappointed islanders that they can actually sell 'table water' for a far higher price than they could sell the crude oil they were hoping to find.
What goes around comes around, eh?
Debate Magazine
