Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to video that’s reshaped the integrated marketing communications landscape at Microsoft. He also discussed ways that anyone can incorporate integrated video into their IMC strategy on any scale and with any budget. The presentation is available in its entirety on YouTube courtesy of the West Virginia University Integrated Marketing Communications Online Graduate Program.
Watch the video on YouTube and for more great IMC content, subscribe to WVUIMC’s channel!
You can follow Joe on Twitter @JoeGura.
