Recently we came across a handsome book by Jodie Newman called Business Creativity. In the chapter about Creative Toolkit, we found five tools that we clustered around the theme Change Point of View, because basically they come all down to the same principle.
As we earlier pointed out each of us looks at the world from our Point of View, based on our experiences and on agreements made by relevant others regarding how to attach meaning to the world. Everyone creates a kind of bulb around himself, wherein the world manifests itself as completely logic. How these logic bulbs are created – individually and collectively - is described in our blog post Language is not Innocent – How Thinking Patterns are Created.
A way to escape from your own logic bubble is to do something what is like an out-of-your-body experience. Something that detaches yourself from your body, like visiting a distant location. This could lead to a change in perception on a challenge or problem you have, which is – per definition – creative thinking.
There are several ways to do this, as illustrated in the mind map below.
- Prepare a list of 8-11 brands,customers, jobs, celebrities or stakeholders. Use logos, photos and images.
- Imagine (or ask directly) how this brand, customer, jobholder, celebrity or stakeholder would solve the challenge in question.
- Capture ideas that come to your mind until you have nothing more to add. Then pick up another brand, customer, jobholder,celebrity or stakeholder.
Other Thinking Strategies that we have paid attention to in this blog are:
- Provoke Randomness
- Distancing
- Backward Thinking
- Thinking Inside the Box
- Reversing
- Multifocal Thinking
- Blocking the Left Brain Functions
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