Shopping Magazine

Caste Talks to the Creators of French Skate Brand Magenta

Posted on the 14 April 2014 by Manofmany @manofmanytastes

Set to the soundtrack of some funky jazz music, CASTE’s collaborative project reveals much about the history and identity of Magenta Skateboards – the popular French skateboard label. You think skateboarding is about neat tricks and looking cool. Eh, it’s much more about being connected to the heartbeat of the big city as this video testimonial of Magenta’s Soy Panday, Vivien Feil, Leo Valls, Jimmy Lannon, Ben Gore and Yoan Taillandier reveals. This video is in lot of ways intimate as it illuminates on what it means to traverse cosmopolitan cities on a skateboard and how this influences Magenta’s growth as a company.

Check it out

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