Company
Today, we'll tell the story of an online store that sells supplementary products to the people who do sports as professionals or amateurs in New Zealand. We'll keep their name anonymous based on their request.
They always aim to find your best version with the products they supply. It was found in 2009. Besides their online store, they are also running 4 offline stores Auckland wide. Today, they're getting 80K traffic to their website monthly on average.
In this case study, we'll show how they are using our Shopify app to optimize their prices by tracking their competitors' prices fully automated. Special thanks to our contact for helping us out by sharing great insights.
Challenge
"It was a headache to track our competitors' prices manually as we were managing this with huge spreadsheets and it was a manual process. That's why it was so labor-intensive and quite time-consuming."
The person who managed pricing operations before Prisync
It's obvious that this online store has had similar issues that we've encountered in most of our clients in terms of tracking competitors' prices and acting accordingly.
Our contact also mentioned that they were spending 5-6 hours/day for this purpose but it was not efficient and helpful for their pricing decisions at all.
Solution
When we asked them why they chose Prisync, they listed the following:
- Prisync's Shopify App is quite advantageous for Shopify users as it helps you import your products from Shopify to Prisync.
- It's great to have an option to keep the product range always synced as we don't need to input new products to Prisync.
- It also gives you a chance to change your prices automatically based on dynamic pricing rules you set up. This is quite helpful if you'd like to react to the changes in the market instantaneously.
- Prisync is super easy to use and this makes our life easier.
Results
With Prisync's Shopify App, this great online store is now in a really good position in terms of their prices in the market. Without spending a lot of hours, they can check the competitor price points from a single dashboard and then they can change their prices with insightful decision making.
"Knowing the competitors' prices is a huge power. Even if we don't see the price change effects immediately, in the long run, we know that we're getting huge value from Prisync and from the data we continuously get reported. Having this integration with our Shopify store is quite helpful for our business."
The person who manages Prisync account currently.
