Alfa Romeo rendering by A. Masera
Dear friends,
today I would like to provoke you on a very delicate subject: Car Design styles. When we have a new car project do do in school as well at work we start doing our research to understand more about the project mission and how it should be done not to miss it, not to be off subject. We make a benchmark of what other car makers do in the same segment of cars and then we decide how we intend to use our creativity to make our project to be better and different.
When we start sketching, doing our ideation or brainstorming stage, we explore several design style directions with new proportions.
After this stage we must make our choice about what direction we want to take to better answer to our breafing. This is the moment when we decide the Design style codes to use for our creative execution: more emotional or more structured? More muscle car or more minimalist?
According to my experience we go following our instinct and heart and in my specific case I love more the emotional side of muscle car design philosophy (my American influence from ACCD I guess). This is the reason why I chose the Alfa Romeo illustration made by Alessandro Masera for this post.
I think that car design is successful when provokes an emotional reaction (positive one) to people. This emotional reaction is provoked by body sections and proportions that create really cool light reflections on the car making it a sexy one, a seductive volume expression.
To make sure we do get the right result we must be very careful to overall proportions (full of energy, dynamics) and how the light reflections will lay on the body (side, hood, back tale). Another important thing to care, like a little delicate baby, is: detailing details like front lights and rear lights, door handles, plus all various decorations. the last important thing to do to reinforce the emotional effect and the quality of this sexy design is: materials choice and paint finish (mat and glossy, bi-color or monochromatic, chrome or alluminium finish, graphics)
Please do not forget that the overall wise use of all those element will make your emotional design expression a real winner...so: no overworking surfaces, no over detailing, no chrome exaggeration. A nice balance is a must!
