Are you a grass-loving person? Low-intensity marijuana label Dad Grass is looking to know if you’re a grass-loving person, particularly if you enjoyed the legendary George Harrison solo record All Things Must Pass.
The wisdom of George Harrison’s album All Things Must Pass is profound. Given the speed of cannabis being legalized in the America United States over the past few years, the expression “all things must be grassed” is also a profound truth. It is believed to be the motivation behind a brand new collaboration between the cannabis brands Dad Grass and the George Harrison estate.
In honor of fifty years since the release of the legendary 1971 album, the company has announced a line of products that honor Harrison and his music and legacy. The brand’s new line of products includes smokeable and non-smokable; however, all are legal accessories, reflecting the increasing popularity and profit margins of the recreational marijuana industry.
Contrary to the high-THC cannabis items that are available legally in only a handful of States, Dad Grass has positioned it as a supplier of gentler, more delicate cannabis experiences and as a source of nostalgia for times when one could smoke an ounce of cannabis without worrying about losing their mind for a short period. According to its own words, it “is revitalizing the soft, mellow experience of a casual smoke.”
The products of cannabis, while they contain the cannabinoids CBG and CBD, contain very little THC as per the guidelines from the new Farm Bill (which legalized cannabis that has “no less than 0.3 per cent THC based on the dry weight.”)
This crucial act has led to the non-psychoactive and recreational (meaning it won’t make you high) cannabis industry to grow exponentially during the last few years. According to figures from Statista, this industry is valued at approximately $18.4bn and is expected to reach $25 billion in 2025.
Dad Grass’ self-described “light-hearted and relaxed” appearance is in line According to their website and the style of late Harrison, a musician known for his kindness and spiritual tendencies. “We are prone to stay away from the high-stress blow-your-mind weed that young people are currently consuming,” Ben Starmer, Dad Grass’ co-founder and CEO, stated in an announcement. “For this endeavour, we wanted to develop a more mellow type of joint, one that combines the kind of premium, low-potency and all-natural flowers that were popular in the days when George was having a jolly time in the 70s early on. A smoking experience for the classic guy.”
The new line includes rolling papers, a tray for rolling along with an ashtray and pins, and other curiosities, all based on The iconic art and the creative style that is All Things Must Pass. The line even comes with bumper stickers for the hippie inside every one of us. It reads, “All things must grow. This 50th-anniversary version of the iconic album, released in the year, was awarded a Grammy at the beginning of this month for the ‘Best boxed or special edition package.’
