Getting set up for the photoshoot
Toronto, ON - June 2013
Today’s blog is all about something new! So it is a bit of a diversion from my blog story
but it wouldn’t have happened without the rest of the breast cancer story.
So, I would like to take this opportunity to thank a few people
for allowing me to cross “becoming a model” off my bucket list! This includes the amazing folks at the
Canadian Breast Cancer Foundation, Kruger Products (maker of Cashmere bathroom
tissue among other products) and Totem Brand Stories Agency (a leading branded
content agency).
Back in the spring of this year, I was invited by the Canadian
Breast Cancer Foundation (CBCF) to participate in an exciting social media
campaign that their national sponsor, Kruger Products, was working on. Kruger has been a proud supporter of CBCF
since 2005 with funds going towards “relevant and innovative research
supporting early diagnosis, effective treatment and a positive quality of life
for those living with breast cancer.”
In 2013 Kruger is celebrating their 10th anniversary of
their White Cashmere Collection which has become an annual event. Canadian designers are challenged to create
garments and accessories from – you guessed it – Cashmere bathroom tissue! All of this is to raise awareness and funds
for CBCF.
Since this is their 10th anniversary they decided to
share the creations, designers and the stories of women from across Canada who
have experienced breast cancer and build a campaign around it. It is hoped that this will inspire others
with hope and joy and strength. Every
design is unique and so is every breast cancer story. I was going to be a part of this!
Getting set up for the interview
So, in June my kids and I were contacted by Totem Brand Stories and arrangements were made for us to travel to Toronto for a photo/video shoot! Sadly Mike was left out in the cold but I do think he will get over it. Lol! Needless to say we were pretty excited about the trip but had no idea what to expect. It turned out to be a day we will never forget!From the time we arrived until the time we left we were treated like, well – models! We had our make-up and hair done and we had a stylist to select our outfits. Then we got onto the set and the photographer and everyone had us posing and smiling until our faces were sore. After the photos were done then next came the videotaped interview with me by myself and then another with Alex and Tasza doing all the talking. All in all it was just an incredible experience. In fact, when we were done I don’t know what came over me but I just started to cry! I was so thankful that I am healthy and able to be a part of this and grateful for the opportunity for my kids and for others to see that there is hope. I guess I just got a bit overwhelmed.
THE FINAL PRODUCT OF OUR PAGE!
Quote is from Tasza. Just to be clear, I haven't really "taken up" sea kayaking but
simply tried it for the first time. However, I would most definitely do it again!
So thanks again to everyone involved for giving me and my children an experience to remember for a lifetime! Thanks also to my kids, Alex and Tasza, for supporting me on this journey. You two are my everything.
Please remember that October is Breast Cancer Awareness month so I am just making you aware! There is no doubt that you will be seeing a lot of pink this month and many promotional campaigns to help keep this in the forefront. Some hate the pink and some like it but no matter what your pinkpinion is I know that we all look forward to a world with no breast cancer or any type of cancer! Also, the CIBC Run for the Cure is coming up this weekend and I certainly plan to be there!
Page from the booklet. This is the small pic that is in Elle paper edition Cashmere ad.
The pink boxed quote on the left in the middle is from Alex.
