{Cameron Diaz // Steve Eichner©}In an interesting development in the fashion industry, Cameron Diaz apparently purchased a stake in PLV Studio, the company that owns Pour la Victoire. Diaz was then named Artistic Director and her first line will come out Spring of 2014. Pour La Victoire made its debut in 2007 as a footwear line for the 21st century Marie Antoinette. It exemplifies a luxury accessory brand with a modern twist on Parisian heritage, drawing inspiration from a blend of refined French indulgences that inspire a woman’s natural convictions of confidence (courtesy of Zappos).
