Jake Frey, is a creative director over at Fancy.com who has recent forayed into his own fashion label called Cake. It is a new high-end apparel and home goods brand bringing a high level of invention to elements that often get overlooked. With simple minimalistic styles and clean cut lines, each item is treated with the utmost care and discipline when it is created for you. They’ve also launched a wicked launch video which you can check out below.
