Architecture Magazine

Cafe Trussardi New Concept to Launch in Dubai | Restaurant Design

By Saharg @Saharghazale

7-4-201016-47-1261

Cafe Trussardi is the cafe related directly to the Trussardi Fashion house. Very popular in Milan, this cafe is known for the beautiful outdoor terrace and green roof. Recently, Luxury Living created the brand’s first home furniture line, Trussardi Casa,  and wanted to depict their style through the new concept for the cafe which will open world wide starting with Dubai. The presentation of the cafe concept was introduced during Imm Cologne 2015. First I will show you the original cafe, and then you will see the new images of what the new concept will look like.

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The original Cafe Trussardi was conceived in 2008, below is the description of the original concept:

The Unexpected Garden is a project for the Trussardi Fashion House; the extension of the Trussardi Cafe through a closed terrace follows a study of new functions for the ground floor of the headquarters of the fashion house in Piazza della Scala, Milan. The  terrace acts as a glass case with a real hanging garden suspended from the roof, made possible thanks to the ‘green wall’ invented by the French botanist Patrick Blanc. More than 120 different plant species are placed on the thin support structure, creating the effect of a green cloud floating in space. In addition to the visual effect, 100 square meters of plant-life are brought into the square without taking up floor space, improving air quality and providing shade during the summer season. It is estimated that for each car eliminated in the newly pedestrian-friendly square, there are an additional 5 square meters of greenery. With the use of a living element as the building material the entire structure can be interpreted as an organism with its own metabolism. Underneath it is a flaneur’s paradise, with leather-covered Panton chairs and Michelin-starred food by chef Andrea Berton. DESIGN CONSULTANTS: Polar Glass System – structure; Patrick Blanc – vertical greenery; David Drago – interior design; Artemide – lighting REALIZATION: Polar Glass System – structure and glass; DRC consulting – irrigation system; BMZ – climate control system; Pesenti – electrical system; Fabio Pollano – ‘vertical greenery’ installation; Montorfano edile – construction company; Ing. Umberto Montorfano – project management

trussardi ok

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For the new concept,Luxury Living described their approach below:

Recherché and cosmopolitan, Cafè Trussardi is on the roll again with a new expansion. The project will bring the look of the iconic Milanese drawing room housed in the Trussardi Building overlooking Piazza della Scala to the main international capitals.   After launching the Trussardi Casa collection, indeed the next step is the debut of Cafè Trussardi stores around the world, set up according to the style and design of architect Carlo Colombo and made in synergy with Luxury Living Group, under the guidance of Alberto Vignatelli, and of Trussardi with the artistic input of Gaia Trussardi.   The concept is introduced at IMM – Cologne 2015 in the pavilion of the trade fair. The mood of Cafè Trussardi will be re-created over a 300 m² surface, expressing its essence down to the last detail – from the innovative architecture to the refined details of the design, and from the outstanding bar and kitchen offering to the elegant and modern service. The ultimate expression of the all-Italian, this is a contemporary and precious place where Italian cooking culture meets the emotions Trussardi typically evokes. The first opening is scheduled in Dubai, and there are future plans in Ibiza, New York and Miami as well. Images of new concept below:

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Fortunately, the greenery is still part of the concept.

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You will notice the concept has a more rigid and masculine feel, using luxurious finishes in the furniture such as marble & leather.

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Love their iconic A-Round chair shown above.

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Which one did you like better?

Trussardi Casa


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