Looking at the search of the students for how to build a strategic marketing plan for business. We aid the right set of guidelines for how we make a thing with the help of the following steps:
More online engagement activities
Create competitions for individual visitors and followers to take part in on an individual's social media profiles. Links to a particular website and special offers in the bio sections of personal profiles are attached at all times.
More live videos to engage one on one with the consumers
Host live videos where important announcements about products can be made to give the audience something to hold on to at all times. Provide updates or details about exciting news at an individual company. This keeps the platforms interesting and running. The social media marketing campaigns are to be implemented on one of the channels.
Strategy implementation on social media platforms
Products are to be sold through an individual's social media profiles. For example, a Facebook shop can be created to display all products with descriptions or an Instagram Shopping feature on the shapes. Such features can allow visitors and followers to click on products that have been shared in posts or to view necessary information like price, material, or size. This can help the visitor to quickly move to checkout through the platform and buy the product.
Through a direct purchase off the platform. This is an easy and convenient way for all parties in terms of purchasing and selling. When we engage and connect with our audience (social media followers), we can build long-term relationships. This can be done by networking with followers on the posts, replying to their questions and comments, and assisting them with any help that they may require. The followers can also be asked questions about products, and what they're looking for, or giveaways can be distributed to help build trust and show them how valuable their feedback and suggestions are to the brand. It all makes them feel like a friend; that's what they look for in a brand. Social media is a boundless way to keep an eye on competitors, whether about their social media strategies, the products they're promoting, the tactics they're adopting, or their level of communication with followers.
Use social media metrics tool
Social media allows us to experiment. It can help us analyze what is and is not working for the competition. It, therefore, enables the company to decide what should or should not be changed in terms of the company's approach. The first step to creating a social media marketing strategy is to define the buyer personas and audience so their needs and interest can be targeted precisely. For this, the people we're trying to reach and hit out are well defined and why, and how they're classified as one group.
Build more trust in the brand
This can be easily achieved by ensuring that the online engagement tools or the product's social media presence are entertaining and relevant to consumers. This will ensure that the consumers are interested in what their favorite brand has to offer.
Let’s understand this aspect with the help of the example if we are the owner of a business such as VPN Service Providerwe need to look at the brand trust by fulfilling customer satisfaction,
Conclusion
The relationship between social media marketing and consumer buying behavior in Pakistan's clothing industry was researched as thoroughly as possible by the researcher. All of the four independent factors that can influence consumer buying behavior were tested and analyzed to comprehend the results better. Each of the independent variables' relationship with the dependent variable was also tested.
Statistical analysis has provided great insight into the impact of social media marketing on consumer buying behavior in Pakistan's clothing industry.
According to this particular research, electronic word of mouth does not have an impact on consumer buying behavior, but in actuality, it is a significant factor that influences consumer buying behavior because whether word of mouth is positive or negative, it does affect our Purchase decision. However, as per the sample taken for this study, there is an insignificant relationship between the two variables.
