Magazine
Broadcast Advertisement, Terrestrial TV Wind of Change – Amir Articles
Posted on the 22 December 2022 by Aamritri
Broadcasters are facing a crisis. TV viewership declining and digital advertising expenditures overtaking Broadcast Advertisement. Introduction Terrestrial broadcasters are facing a crisis. With TV viewership declining and digital advertising expenditures overtaking broadcast advertising expenditures last year, terrestrial broadcasting is not free from interim advertising regulations. To overcome the crisis, the change will be needed. Can […]
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