Society Magazine

Brits Least Adventurous Eaters In Europe

Posted on the 19 May 2016 by 72point @72hub
Brits Least Adventurous Eaters In Europe

Mangetout, Rodney! Brits are the least adventurous eaters in Europe, according to a new study.

A survey of 14,000 people in 14 countries revealed that we are the least likely to sample local food when abroad than any of our European neighbours.

The Spanish and French are the most open-minded eaters in Europe with 94 per cent having tried local cuisine or foods they'd not previously heard of while on holiday.

But just 57 per cent of UK adults will eat unknown food or indulge in local dishes - putting us bottom of the list of 14 countries studied and well below the 79 per cent European average.

The research was commissioned by Expedia as part of their 'Europe on a plate' campaign which aims to help people expand their food horizons and uncover the hidden gems of Europe through locals' eyes.

Germany (83 per cent), the Netherlands (77 per cent) and even nearby neighbours Ireland (75 per cent) all show a far greater willingness to experiment with foreign food and push out of their comfort zones.

While Finland (59 per cent) was the only other country to score lower than 60 per cent of people willing to try new foods- still finishing above the UK.

Alex Platts, Commercial Director of Northern Europe, Brand Expedia said: "Our survey highlighted that the UK is far below the average and showed the least willingness to try new food of all 14 of the countries studied.

"Perhaps this means us Brits know what we like and are content to stick to it, but it also could point to us feeling a little hesitant or struggling to know how to broaden our horizons.

There's nothing wrong with knowing what you like and keeping to it but there is also a world of food out there to be experienced and enjoyed, and we want to help as many people discover it."

Despite less willingness to be adventurous with our food while overseas, food is still a big priority for Brits with nearly a third saying it influences where they go.

Brits are most open minded to Italian food, followed by Spanish when quizzed on where they would be willing to travel in the pursuit of good cooking.

But when it comes to trying Japanese or Vietnamese cuisine Brits are far more hesitant, results showed.

And while our palates may not be as refined as the rest of Europe, our restaurant service more than holds its own as Brits deem table service in the UK second highest in quality, with only that offered in Italy any better.

Expedia has partnered with 12 food bloggers across Europe to help you explore your hidden adventurous side and eat more like a local on your next trip. From discovering an organic family-run farm in the Nockberg Mountains of Austria, or a hidden gem in the city of Bordeaux where they only use produce sourced direct from local farmers, Expedia's 'Europe on a plate' helps Brits to eat more like a local.

Alex Platts added: "Expedia believes in the true value of local and authentic experiences and sampling local delicacies found nowhere else can have a huge impact on how we enjoy a visit to somewhere new.

"'Europe on a plate' encourages people to find and try new foods that they normally might not and create new memories and experiences to come back with from any trip away."

Visit Expedia's 'Europe on a plate' blog at: - http://expediablog.co.uk/category/europe-on-a-plate/

HOW WILLING ARE EUROPEAN COUNTRIES IN TRYING NEW FOOD?
(All figures are percentages)
1. Spain - 94
2. Italy - 94
3. France - 91
4. Switzerland - 91
5. Austria - 89
6. Norway - 81
7. Germany - 83
8. Netherlands - 77
9. Denmark - 76
10. Ireland - 75
11. Belgium - 74
12. Sweden - 73
13. Finland - 59
14. UK - 57



You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Inside New Opening Church on the Hill, Glasgow

    Doors Open at Church on the Hill Iconic Southside Glasgow bar, Church on the Hill, has opened its doors again, following a £650,000 refurbishment. Read more

    The 20 April 2018 by   Emma
    DESTINATIONS, DINING OUT, FOOD & DRINK
  • Summer Dresses Ideas

    Summer Dresses Ideas

    Coucou everyone,Summer is almost here, are you excited?Long days on the beach (in the park), light evenings with glass of rose on the terrace, delicious ice... Read more

    The 20 April 2018 by   Dusana Bozenkova
    LIFESTYLE
  • BNV007: Who Is Brand New Vegan?

    BNV007: Brand Vegan?

    In this episode of the Brand New Vegan Podcast, I’m going to pull a Stan Lee and give you my Origins Story.    Please tell me you know who Stan Lee is so I don’... Read more

    The 20 April 2018 by   Chuck Underwood
    FOOD & DRINK, HEALTH, HEALTHY LIVING, LIFESTYLE, VEGETARIAN & VEGAN
  • Donated Photos for the Diversity in Yoga (DIY) Photo Database!

    Donated Photos Diversity Yoga (DIY) Photo Database!

    by NinaLisa Leigh, Age 56I’m so excited about my new project, the Diversity in Yoga (DIY) Photo Database! Every time someone sends me a photo, I smile. Read more

    The 20 April 2018 by   Ninazolotow
    FITNESS, HEALTH, HEALTHY LIVING
  • Video: A Road Trip To All 59 National Parks

    Video: Road Trip National Parks

    Next week is National Parks Week here in the U.S., and to celebrate I thought this video was appropriate. It follows travelers Matthew and Renee Hahnel as they... Read more

    The 20 April 2018 by   Kungfujedi
    OUTDOORS
  • Bumpdate: 25 Weeks

    Bumpdate: Weeks

    Happy Friday babes! The sun is shining and there is NO snow in the forecast for the foreseeable future. HAPPINESS! We have a super fun and jam packed weekend... Read more

    The 20 April 2018 by   Thesamanthashow
    LIFESTYLE, SELF EXPRESSION
  • Starplex Renamed To Dos Equis Pavilion

    Starplex Renamed Equis Pavilion

    In a press release that just hit my in-box, HEINEKEN USA has announced the signing of a marketing alliance with Live Nation giving their key Mexican import Dos... Read more

    The 20 April 2018 by   Ohsocynthia
    DESTINATIONS, LIFESTYLE

Magazine