Case Questions
1. What are the benefits associated with the alliance between British Airways and USAir? Why would each be motivated to pursue this alliance?
2. What is the suggested form and structure of the alliance between British Airways and USAir? Will this structure benefit both parties?
3. How can the alliance between British Airways and USAir be used as a strategy vehicle? Classify the nature of the alliance.
4. Discuss some of the challenges faced in the British Airways and USAir alliance? What factors are putting the alliance’s success at risk?
