Advertising is one of the oldest practices on the internet. There are many ad networks today it's hard to find quality ads that give you money for them.
Today I want to talk about AdGenius and Brax.io. I have written articles before comparing different ad exchanges but this time will be different. This time instead of being specific on how one or another is better, I will be comparing the features of Brax.io and AdGenius.
For those who don't know what Brax.io and AdGenius are here is a brief description -
AdGenius is an ad exchange that offers display ads, native ads, mobile ads, and video ads. It has a wide variety of ad formats and it can provide a high level of traffic, making it work for both media sites and SaaS (software as a service) websites.
Brax.io is an ad exchange that only offers native ads. It's different from AdGenius in that it offers real-time bidding instead of fixed prices.
People often ask me, "Which ad network is better?" and I never know what to answer because there isn't a clear winner or loser. Not all websites fit the same ads and you must choose the right ad network for your website before making a decision on which one is best for you.
In this article, I will be comparing the features of Brax.io and AdGenius. So, let us begin.
Brax.io vs AdGenius In 2022- Comparison
Brax.io vs AdGenius: Features Comparison
1. Auto-optimization:
Ad networks are supposed to make your website display ads that bring you money. If your site doesn't have enough traffic or is not attracting advertisers then it's possible that you won't make money even if your site gets displayed on the ad exchange.
Brax.io uses a new way to display ads on your website called auto-optimization. Brax.io automatically optimizes ad placements for each page of your site, maximizing revenue by placing higher-paying ads in better positions. In another word, it tries to deliver ads that will make you money no matter what kind of website you have.
AdGenius uses a fixed price and attempts to place ads that the advertisers think will make them money. If your site gets too much traffic then Brax.io might deliver ads that pay less than what AdGenius delivers, making AdGenius is better for sites with high traffic.
Native Ads (AdSense for content + AdMob): Native ads are ads that resemble the type of content on your site. Native ads blend in with the normal content on your site and it makes them harder to notice. Brax.io has a more modern design.
While both feature native ads for Android and IOS, only Brax.io has AdSense for content. This means you can have an ad in the middle of your text without disrupting the flow of words.
2. Free to Start:
Brax.io offers a 15-day free trial on the other hand AdGenius offers a 14-day free trial. So, this one is pretty much a tie.
3. Pricing:
Only Brax.io has real-time bidding. That means that as soon as an ad request comes in, it sends the bid price to all the advertisers and lets them decide whether or not they want to place an ad on your site.
This system is more effective than AdGenius where you can only sell ads that way and advertisers might not be interested in the type of website you have. The pricing plans of Brax.io starts at $ 199 per month while that of AdGenius starts from $ 159 per month.
4. Dashboard:
AdGenius has a good user-friendly dashboard while Brax.io has a better one. However, Brax.io can be overwhelming to use because it has too much information. If you have a small site with high traffic then AdGenius might work better for you because of the fixed prices.
However, if your site doesn't generate enough revenue then I suggest using Brax.io as it will place ads that will pay higher than what AdGenius delivers.
In my opinion, the price of fixed prices is not worth it for AdGenius but I recommend using Brax.io because it has a lower barrier of entry and more features.
Why Choose Brax.io?
1. Create Campaigns:
Creating campaigns for various ad networks has never been simpler. Establish CPCs and a budget. Select the devices on which the campaign will appear.
Geo-targeting your campaigns allows you to reach a certain demographic. Configure tracking settings for each campaign. Campaigns are duplicated across various ad networks.
2. Bulk Ad Builder:
Instantly generate versions of adverts by changing the headlines and visuals. Configure sophisticated tracking options for each advertisement. Create hundreds of different ad versions in a matter of seconds.
Multiple photos may be uploaded or image URLs can be provided. Distribute ad creatives across many campaigns simultaneously. Push to Revcontent, Outbrain, Taboola, and Yahoo Gemini directly. Advertisements may be reused across campaigns
3. Automate Bidding, Pausing, And Budget Adjustments:
At certain periods, automatically deactivate, enable, and alter your Campaign's CPC bid or budget, saving you time from manually updating them.
There will be no more late nights! Consistently apply campaign parameters across Brax.io and ad networks. Make adjustments to your schedule and they will take effect immediately. Monitor changes in your CPC in real-time
4. Reporting And Editing:
Manage all of your Outbrain, Taboola, RevContent, and Yahoo! advertisements in one place. View all of your adverts across all ad networks in one location. Reporting data may be filtered, searched, and customized.
With a single click, you may pause or deactivate much underperforming advertising. Directly from your reports, make modifications and changes to campaigns. Export data from reports to spreadsheets for a further in-depth examination.
5. Calculated Metrics:
For fast insight, create a custom computed measure from many data sources. Analyze across campaigns, advertisements, and publications.
Reporting data may be filtered, searched, and customized. Utilize to suspend advertisements, blacklist publishers, or alter bids automatically. Cost, revenue, profit, and return on investment are all shown side by side.
6. Multiple Currencies:
Brax.io now supports a wide variety of international currencies. They accept USD, Euros, Yen, Pounds, and a variety of other currencies.
7. Google Analytics:
Connect any Google Analytics, Adsense, or AdX measure. Ad Network statistics compared to Google data. In reporting, you may see across campaigns, advertisements, and publishers. Automate optimization by using custom rules and derived metrics.
8. Automate Optimization:
Utilize the essential indicators that matter to your organization to optimize campaigns automatically across networks, accounts, and campaigns using custom rules.
Adjust bids for campaigns and disable campaigns. You may stop advertisements and modify publisher and target bids, or you can ban publishers, widgets, and sections entirely.
9. Import Any Data Source:
Connect income from numerous sources to have a better and quicker understanding of performance. Import data from Voluum, Thrive, or an internal database, among others. In reporting, you may see across campaigns, publishers, and advertisements. Utilize custom rules to do optimization automatically.
10. User & Team Management:
Add users to your account to receive visibility into team changes and updates. Notifications and alerts customized for each user Multiple team members per user with personal logins across accounts and histories.
11. CSV Export:
Quickly and simply export your data. CSV is the universal file format for all of your data. Groups comprised of titles, photos, and URLs. Get campaign and ad performance statistics, as well as Google post-click analytics.
Why Choose AdGenius?
1. Your personal artificial media buyer:
Increase your chances of scaling your campaigns without hiring more people. Increase productivity and profitability by using automation rules. Complete control over the effectiveness of your Native Advertisement campaigns with a 24/7 live artificial media buyer.
2. Autoblocker:
Eliminate hazardous locations. Utilize AdGenius.ai's advanced algorithms to automatically reject underperforming placements.
3. Budget Monitoring:
Automate your processes. Keep an eye on and alter your campaign's budget. Receive notifications when your campaign is on the verge of exceeding its daily quota.
4. Ad Uploader:
The ideal number of steps. Create up to 255 ad combinations with a single click and submit to numerous campaigns!
5. Day Parting:
It's never been simpler to plan. Automated rules may be used to halt or increase your campaigns at a specified period of the week.
6. Autobidder:
A bidding technique that is automated for your success. Even while you sleep, you may adjust bids depending on the campaign's live performance.
7. 24/7 Live Optimization:
Supervision of native marketing powered by strong algorithms that automate time-consuming optimization activities. Increase the size of your campaigns by 25 % or more by reducing manual labor!
FAQs- Related to Brax.io vs AdGenius
Quick LinksFinal Verdict- Brax.io vs AdGenius in 2022
So, let me get it straight for you. AdGenius might work better for small websites with low traffic while Brax.io works better for all types of websites.
Brax.io is better in most aspects. If you want to start generating revenue with your website then sign up for an account at Brax.io because I would recommend that. Now, it's up to you.
