1) Need For Speed- 24M Weekend, 24M Total
There’s been an increase in marketing for Need For Speed, and the more recent promos have actually been a lot better than the early promos that looked horrendous. Its opening will still have to compete with the 2nd weekend of the buzzy 300: Rise Of An Empire, coupled with Need For Speed having only a 25% on Rotten Tomatoes. I’m not seeing a breakout hit here, and probably a narrow victory for 1st place.
2) 300: Rise Of An Empire- 22M Weekend, 81M Total
300 has actually been holding up rather well mid-week. I think Need For Speed will cut in a little to the weekend gross. A 45% dip will keep 300 really close to Need For Speed for the 1st place title.
3) Mr Peabody and Sherman- 21M Weekend, 61 Total
Dreamworks is banking on Mr. Peabody holding up in the long run because of kids being on Spring Break, lack of competition in the marketplace, and that beautiful A cinemascore. A dip of 35% could leave Mr Peabody and Sherman neck-and-neck with 300 and Need For Speed.
4)Tyler Perry’s Single Mom’s Club- 15M Weekend, 15M Total
It’s a non-Madea Tyler Perry movie, and honestly, I haven’t seen any promos for it recently. Maybe Lionsgate, who is abandoning their deal with Perry, decided to stop marketing the film at some point. It should still open OK, but with 3 stronger releases, I don’t think 4 movies will make over 20M this weekend.
5) Non Stop- 10M Weekend, 68M Total
The Liam Neeson actioner should dip about 35-40% this weekend and round out the Top 5.
6) The Lego Movie- 8M Weekend, 237M Total
Look for a small dip from Lego this weekend.
7) Son Of God- 5M Weekend, 48M Total
Another hard drop for Jesus this weekend.
8) Frozen- 2.2M Weekend, 396M Total
Can Frozen break 400M?
9) The Monuments Men- 2M Weekend, 74M Total
10) Veronica Mars- 1.8M Weekend, 1.8M Total
I’m going to be bold. Although I don’t know the final screen count of Veronica Mars, I do know of about 260 theatres that are slated to run Veronica Mars. Assuming there are more, I don’t think 1.8M is out of the question. At 1.8M, it would need just under a 7K per screen average, which is less than Peabody and Sherman had last weekend, but more than Non-Stop in week 2. With all they hype around the kickstarter campaign, you have to believe that people who haven’t even watched the series are interested in the movie, and Kristen Bell’s stock has risen a lot in the past few years. Plus, with a weak Top 10, I’m thinking Veronica Mars might just surprise us all and break into the Top 10. Even though it is also a VOD movie…
