Blur, a market for non-fungible tokens (NFTs), announced that the launch of its own BLUR token will be moved from January to February.
Thursday, the platform tweeted, “We know this is later than our original estimate of January, and we’re sorry.” Because we’re trying new things, the extra two weeks will let us do a launch that has never been done before.
$BLUR is launching February 14
— Blur (@blur_io) January 19, 2023
We know this is past our initial estimate of January and we’re sorry for the delay. We’re trying new things and the extra two weeks will allow us to deliver a launch that hasn’t been done before. Airdrop 3 will continue until then. pic.twitter.com/ZzSyGzjZJD
Since its launch in October, the platform has been advertising itself as the NFT marketplace for “pro traders.” Experienced JPEG slingers like it because it has features like no trading fees, “floor sweeping” of the market, “reveal sniping,” and detailed analytics. It was paid for by the venture capital giant Paradigm, the NFT-focused investment fund 6529, the digital art collector Cozomo Medici, and other big names in the field.
Details about BLUR tokens
In particular, over the past few months, the marketplace has been giving its BLUR tokens away for free to users as a reward for different levels of participation on the platform. In October, it started sending “care packages” of BLUR tokens to anyone who had traded an Ethereum-based NFT in the previous six months. Care packages come in many different levels, such as common, uncommon, legendary, and mythical.
“Our goal is to make Blur a marketplace that the entire NFT community owns and profits from,” the platform said in October. “Care Packages can be opened for $BLUR when we launch our token and protocol governance in January.”
Blur sent out another care package airdrop to all traders who listed NFTs on the platform during the month of November. This was done to reward active Blur traders with “the most tokens and control over the protocol.”
Airdrop 3, the last airdrop, was given to people who bid on collections that were featured on Blur. It came out in December. In its announcement, the marketplace said that most of the BLUR tokens would be given to the community.
Users who were interested in how the coins would be used in the long run had different reactions to Thursday’s news.
$BLUR is launching February 14
— Blur (@blur_io) January 19, 2023
We know this is past our initial estimate of January and we’re sorry for the delay. We’re trying new things and the extra two weeks will allow us to deliver a launch that hasn’t been done before. Airdrop 3 will continue until then. pic.twitter.com/ZzSyGzjZJD
Some people said that the delay would allow the platform to keep offering profitable trading opportunities and increase the number of people who use the website.
$BLUR is launching February 14
— Blur (@blur_io) January 19, 2023
We know this is past our initial estimate of January and we’re sorry for the delay. We’re trying new things and the extra two weeks will allow us to deliver a launch that hasn’t been done before. Airdrop 3 will continue until then. pic.twitter.com/ZzSyGzjZJD
Blur has also gotten a lot of attention because of the argument over creator royalties. This is because competitors have cut royalties to attract traders who are looking for the best deals. Even though users don’t have to pay royalties on BLUR, the platform has set up a rewards system that gives users more BLUR tokens if they do.
