Macy’s Inc. just withdrew its new gTLD application for .Bloomingdales with ICANN.
The application had a prioritization number of 1150 and becomes the 45th new gTLD application to be withdrawn.
The .Bloomingdales registry was going to be operated on a closed basis.
Here is how Macy’s described registry, the new .bloomingdales gTLD will operate as a restricted registry, in which Macy’s Inc (Macy’s) can create and control domain spaces that promote the Bloomingdale’s brand identity and authenticity. In this regard, Macy’s will use .bloomingdales to provide information, services and resources for personalised marketing purposes to Bloomingdale’s consumers in a way that promotes trust, convenience and utility, with internet users assured of brand authenticity. The .bloomingdales gTLD will provide an authoritative internet space for Macy’s and, potentially, its affiliates and partners that are associated with the Bloomingdale’s brand.
Established in 1858, Macy’s is one of the premier retailers in US with its Macy’s and Bloomingdale’s brands. As of January 2011, the Macy’s brand operates about 850 department stores, outlet stores and furniture galleries operating coast-to-coast and online at macys.com. Macy’s employs over 150,000 employees across its stores across 45 States in US, Guam and Puerto Rico. Macy’s is also listed on the New York Stock Exchange and, as of end of FY2010, Macy’s had a sales revenue of USD25 billion. Macy’s embraces its customers and strives to provide an experience that transcends ordinary shopping. Macy’s believes the key to success is to integrate its stores with the internet, and mobile technology. Thus, Macy’s strives to engage its customers in stores, online and via mobile devices by investing and tailoring the necessary talent, technology and marketing to its customers’ needs.
Bloomingdale’s brand was established in 1861 as a premium brand for Macy’s offering a nationwide full-line upscale department store, recognised for its originality, innovation and fashion leadership. The Bloomingdale’s brand includes 35 stores, bloomingdales.com and 7 Bloomingdales Outlet Locations. In 2010, Bloomingdale’s opened its first international location in Dubai. Bloomingdale’s has become a leading attraction for its exceptional customer amenities including an international visitor center and for its outstanding personal shopper services that strengthen customer relationships and builds loyalty. Bloomingdale’s is consistently finding ways to differentiate its superior services and reinforce its position as an authority for upscale, contemporary fashion. In this regard, consumer trust and continuous innovation are paramount considerations in Macy’s application for .bloomingdales. These objectives will be further complemented by Macy’separate application for .macys to strengthen Macy’s online brand presence while distinguishing each brand’s identity and customer focus.…
