In order to launch an exclusive NFT collection, aespa, the hugely successful and futuristic female K-Pop group from SM Entertainment, which consists of four real members as well as their respective online personas, is collaborating with visual artist and NFT queen Blake Kathryn. The collection, which will be accessible through Sotheby’s Metaverse from Thursday, October 13, 5pm EST to Friday, October 21, 11am EST, represents the first ever collaboration between a K-pop group and a global NFT artist. Connecting dotts, an APAC/US strategy agency that connects brands, consumers, talent, and content creators, and INVNT.ATOMTM, a global innovative brand experience agency at the forefront of the digital frontier, worked together to facilitate this collaboration.
The personalities, distinctive characteristics, and band members’ avatars are all incorporated into each piece of art from the ae girls NFT collection in a way that perfectly complements Blake Kathryn’s surreal futurist aesthetics, resulting in the height of artist collaboration. SM Entertainment specifically composed the environment for this collection.
Three parts of the girls NFT series are as follows:
Any fan or collector may use MY Pass – Open edition NFT as an access key. A free NFT from a selection of 16 different works that are specially personalized and prepared by each member of aespa is included with every MY Pass.
32 Special and Limited Editions of the item, with four (4) fine art renditions of each AESPA member produced in editions of eight (8). Each digital piece includes tools like a GLB file and a customized recording by each aespa member discussing the collaborative piece. It also embodies their iconography, aespa metaverse world, and KWANGYA aesthetics. The highest bidder will receive Edition 01 of each Altars series, which also includes a signed autograph print from Blake Kathryn and the cast members.
Dreamspace is an extremely rare, one-of-a-kind artwork that represents each aespa member environmentally. The GLB file, a video recording of aespa and Blake Kathryn discussing the artwork, a virtual meet-and-greet with Blake Kathryn, an all-expenses-paid meet-and-greet with aespa in Seoul at their concert, as well as a physical print signed by each aespa member as well as Blake Kathryn, make up this artwork’s ultimate fan experience.
Each series of the “girls” collection will be available for 48 hours at a time during the week-long auction, and it will be open to all potential buyers and bidders. Not just cryptocurrency but also credit cards are accepted for bidding. The price for MY Pass and Limited Edition NFTs will be set in advance. The world’s top location for art and luxury, Sotheby’s, will hold a preview exhibition of all the digital artwork in Hong Kong from October 2 through October 9, along with highlights from Sotheby’s Fall 2022 sales series, including Modern & Contemporary Art. From October 13 through October 20, an exhibition will be held in Sotheby’s galleries in New York I designed it to say what I feel these days, according to SM Entertainment.
Blake Kathryn said, “It was a pleasure to work with aespa on this first-of-its-kind NFT collection. “This release captures the distinct essence and qualities of each of these strong women and is an authentic reflection of Karina, Winter, Giselle, and Ningning. My hope is that it shows how female artists are pushing the envelope of what is possible and fusing the real and virtual worlds to develop a new kind of fandom.
“Communities of collectors and fans now have a variety of new ways to interact with their favorite musicians and artists thanks to NFTs’ adaptability. We are delighted to offer this sale at Sotheby’s Metaverse because this partnership between aespa and the artist Blake Kathryn exemplifies how digital art and NFTs can unite the real and virtual worlds to give fans a unique experience that is only possible with NFTs, according to Michael Bouhanna, Sotheby’s Head of NFTs and Digital Art.
K-pop is currently the most potent cultural force, according to Rita Magnus, managing director of connecting dotts. This fervent fandom will be introduced to the Web3 community through the “girls collection, giving fans a totally new way to interact with their favorite band. It has been a remarkable first to bring these worlds together with talent like aespa and Blake.
INVNT.ATOM’s managing director, Elvin Tan, said, “INVNT.ATOM has led the strategy, creative, design, content, artist and auction house management, as well as the marketing campaign execution, and we couldn’t be more pleased. The worlds of art and music are expanded from the physical into new realities through this collaboration, opening up an intriguing new territory for all fans. For fans of K-Pop, we think this is the ideal gateway into Web3, the metaverse, and beyond.”
DOWNLOAD the Media Kit, which features pictures, videos, and more.
About aespa
aespa, a fearsome new all-female foursome from SM Entertainment, surpassed 100 million views on their debut video, “Black Mamba,” in an unprecedented debut move (the record fastest for any debut K-Pop video in YouTube history). They debuted at the top of the charts in 95 nations upon release, with Billboard Global Excl. US reaching No. 100 in just 3 days of being counted, which was the highest position for a debut song by a K-pop female group. The female powerhouse KARINA, WINTER, GISELLE, and NINGNING are also represented by their avatars—a concept for telling a story that brought 100 million views in 51 days to a single video.
Aespa is created by combining “ae” (avatar and experience) and “aspect,” moving between virtual and real worlds while the avatars serve as representations of their real-world counterparts. Each “ae,” or avatar, is made from the personal information of each member in a virtual world and can be “rekalled” into reality. In terms of ethos and purpose, aespa stands for something different.
The highest debut position ever achieved by a K-pop girl group on the U.S. album chart was achieved by their most recent debut EP, “Savage,” which debuted at no. 20 on the Billboard 200 chart. The six-track EP, which is highlighted by the title track “Savage,” finished the remarkable fortnight by placing No. 1 on the Top Albums chart of iTunes in 20 different countries. It also peaked at No. 2 on Billboard’s Top Selling Album chart. Insiders in the entertainment industry are willing to bet on them to be the girl group to watch in 2022 because they are unapologetically confident and lean into their uniqueness (with a stake in the sci-fi world). Along with accolades from publications like Forbes, Teen Vogue, Rolling Stone, Flaunt, and others, TIME named them among “The Next Generation Leaders, Class of 2022,” and Forbes Asia included them in their “30 Under 30” list for 2022. They have been chosen as Givenchy and Chopard’s global ambassadors. the most recent designation as Global Up Next on Apple Music
The quartet, who is the artist for June 2022, just released the EP “Girls” – The 2nd Mini Album and the single “Life’s Too Short” via Warner Records.
About SM Entertainment
The biggest entertainment company in Korea, SM Entertainment Co., Ltd., was established in 1995 by producer Soo-Man Lee, also referred to as the “Founder of K-pop.” The business is renowned for having spearheaded the global K-pop phenomenon known as “Hallyu,” also known as the “Korean Wave,” and for having created and popularized a number of K-pop stars with enormous global fan bases. The company manages its own extensive entertainment business, which includes artist development, record label services, talent agency services, music production, music publishing, event management, and concert production. It is a representative of the Asian entertainment sector.
Blake Kathryn’s profile
An LA-based 3D artist with a surreal futurist aesthetic is Blake Kathryn. Her paintings combine vivid colors with ethereal undertones. She draws inspiration from the opulent fantasies of the future and her love of retro-futurism to infuse her work with an unfamiliar nostalgia. Along with many others, she has worked with aespa, Fendi, Jimmy Choo, Paris Hilton, and Lil Nas X.
About Sotheby’s
Sotheby’s, which was founded in 1744, is the top location in the world for fine art and luxury. Through auctions and buy-now channels like private sales, e-commerce, and retail, Sotheby’s encourages access to and ownership of exceptional art and luxury items. Our trusted global marketplace is supported by an industry-leading technology platform, a network of experts spanning 40 countries, and 70 categories, including collectible cars, real estate, Chinese works of art, contemporary art, modern and impressionist art, old masters, jewelry, watches, wine and spirits, and design. Sotheby’s is dedicated to making our industries more diverse, sustainable, and collaborative because it believes in the transformative power of art and culture.
About connecting dotts
To connect the dots between brands, consumers, talent, and content creators in the entertainment industry, connecting dotts is a fully integrated team of entertainment experts, storytellers, and strategic partners. We collaborate and push the boundaries with innovative, creative, and unique ideas for multi-dimensional projects ranging from content exhibitions, pop culture expos, brand engagement, to NFT collaborations prepared for Web3.0. Our headquarters are in Singapore, and we have teams in South Korea and the USA. Visit www.connectingdotts.net to learn more.
About INVNT.ATOM
INVNT.ATOM is an innovation and brand experience agency that is a part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT and is committed to assisting global brands in setting a course, navigating, activating, and creating new opportunities at the Web3’s digital frontier. The group of strategists, marketers, creators, programmers, matchmakers, and thought leaders, based in Singapore, transforms strategies into stories and stories into experiences that engage communities on a global scale. Visit www.invntatom.com for more information about INVNT.ATOM.
About [INVNT GROUP]
In 2020, [INVNT GROUP] was founded as a development of the original global live brand storytelling agency INVNT, which had been founded in 2008. Its goal is to provide a consistent, significant, and well-articulated BrandStory across all platforms. The Global Brandstory Project is an expanding portfolio of complementary disciplines led by President and CEO Scott Cullather, [INVNT GROUP], with offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington, D.C. It aims to assist forward-thinking organizations worldwide in having an impact on the audiences that matter, wherever they are. The GROUP is made up of the original live brand storytelling agency, INVNT, the modern brand strategy firm Folk Hero, Meaning, a creative-led culture consultancy, production studio & creative agency HEV, events for colleges & universities, INVNT Higher Ed, the digital innovation division, INVNT.ATOM, and creative multimedia experience studio Hypnogram. Please visit www.invntgroup.com for more details.
Leave this field empty if you're human:
