Beyonce for H&M; Summer 2013 Ad Campaign shot by Inez & Vinoodh
“H&M;’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M; this summer”, says Donald Schneider, H&M;’s Creative Director.
