The Secret to SEO is not such a secret any more! I bet that sounds great to you if you are a beginner. Since Google has updated its algorithm SEO is so much easier! The secret is.. There is no secret! Write great content that people can use and enjoy reading and you can get to the top with the best of websites! Now Social signals matter so much more! What does that mean? The people not the search engine spiders have more control of what ends up at the top of search engines.
Yes, it’s a popularity contest instead of a bag of tricks that get your content indexed. So now let’s get to the bottom of context. Writing with intent is what will make all the difference so pay attention to your context.
Content in CONTEXT is what Matters!
This is what the folks that write great content were happy to hear! Write good stuff that your readers can use and you are off to the races. There are so many people that are fretting about what the Updates have and will do to their websites rank. If you write good content with the correct context you have nothing to fear! What do I mean by context? The definition of context is; the parts of a written or spoken statement that precedes or follows a specific word or passage, usually influencing its meaning or effect:
“You have misinterpreted my remark because you took it out of context.”
I think we all know what it feels like to have something we said taken out of context and misunderstood or misquote us. Google search is a program that can do that. It can index words or phrases and take them out of context. Giving words a different meaning than we intended or indexing our sites or articles in places we never intended for them to be. When we link out to other articles and back to our own previous work we can help Google understand the context of our work and help place content in search for our ideal clients to find them.
When you approach back linking with a strategy to link to other content that is relevant to your article and topic you can help Google and your readers understand the context of your article and content. This article by Search Engine Watch can help explain further great basic back linking strategy for SEO.
For many years SEO was worked so that sites and articles would come up under as many key phrases as possible. This can cause sites and work to end up in places they just don’t belong and with ranking not deserved. Google wants its clients to find what they are looking for just like we want our ideal client coming to us! This is a good thing! We don't want our readers boucing from our site because they didn't find what they were looking fror nor do we want to be left out in the cold because some other site is ranking for keywords that aren't relavent to their business.
Now there are SEO best practice skills that still apply and learning how to get your content out to the people that are most likely to need and share our work is more important than ever. Social media plays a much bigger role in helping you get the search rank that will get you the traffic to increase your business. Finding the right traffic is what we all should be after.
Don’t be upset if what you were once getting indexed for isn’t getting the same rank anymore. Get off it and write content that is mixed with the correct context that will be shared, commented on and of value to your readers. Stop wasting your time writing junk that will not help anyone thinking more is better. DELIVER the goods and you will receive the rank you crave and the business you were hoping to find when you built your website. You see, the best scret SEO tips are what we all should be doing to start with!
Share with us your best Secret SEO tips! Got a question? Leave a comment below and share it.
