Best Practices for Crisis Management on Social Media

In the current fast-paced media environment, organizations need to adapt and learn how to timely respond to media hype. Many communities, corporations and nations choose silence in times of crisis. Theorists have attempted to analyze the undertone of using silence or the absence of communication with the media. Sellnow, Ulmer, and Snider (1998) argue that … Continue reading "Best Practices for Crisis Management on Social Media"