Best Amazon Repricer Tools

Here you will find the best Amazon repricer for your Amazon SKUs. If you’re an Amazon seller, and even if you sell on Amazon+ other platforms, this piece will definitely help you find a repricer that’ll suit your needs.

I’ve included everything from very cheap, very expensive, very basic, moderately advanced to ultra-advanced Amazon repricers on this list.

That makes sure you’ll find your match regardless of your stock size, tech skills, or even budget!

Each of the sections below will offer you Amazon repricer reviews for the respected repricers, complete with a pro-cons list for faster decisions.

Let’s get started.

The 6 Best Amazon Repricer 2021

1. RepricerExpress- Best overall
2. Xsellco
3. BQool Amazon AI Repricer
4. ChannelMax
5. Aura
6. Seller Snap

Best Amazon Repricer Comparison Table

NameWebsiteFree TrialStarting Price

RepricerExpresshttps://www.repricerexpress.com/14 daysEUR 59.00/month

Xsellcohttps://www.xsellco.com/14 days$79.00/month

BQoolhttps://www.bqool.com/products/repricing-central/14 days$29.00/month

ChannelMaxhttps://www.channelmax.net/30 days$34.99/month

GoAurahttps://goaura.com14 days$97.00/month

Seller Snaphttps://www.sellersnap.io/15 days$500.00/month

Before digging deeper into Amazon repricing tools, let me explain.

How to win BuyBoxes using repricers and other strategies?

You probably know that “Over 80% of Amazon sales happen from the Buy Boxes”.

This number is even higher for mobile sales!

Anyone looking for Amazon repricing software probably has “BuyBox” as their prime target, don’t you?

If you don’t capture the BuyBox, your sales will be feeble if not completely nil in most cases.

Using a repricing software massively increases your chances of capturing the BuyBox. That’s because the BuyBox largely depends on a seller’s ratings, as well as the “price” he/she is selling the product at.

However, as additional help, here are some more factors you should work on if you wish to capture the BuyBox:

• The fulfilment method: Long story short, out of FBA, SFP and FBM, going with the Seller-fulfilled Prime (SFP) is the most preferred fulfilment mode by Amazon.
• Ship faster! The faster you ship, the more chances of you winning the BBOX.
• Keep items in stock. Without available stock, you’ll never get the BuyBox (except for backordered items).
• Negative factors: This is the most obvious, Keep your negative feedback, service chargeback rate, returns, cancellations, and basically every other negative aspect low!
• Provide tracking details. These are now important for BuyBoxes.
• Reply faster to customer complaints.

Now, without any more delay, let’s jump to the main topic.

1. RepricerExpress

Website: https://www.repricerexpress.com/

I’d say RepricerExpress is arguably the best Amazon repricer out there, and I’ll give you reasons why. For starters, templates. That’s why I love RepricerExpress.

It has pre-designed templates that can set you up in seconds! Most metrics are pre-set, you simply change the values based on your profit expectations and the overall goal.

This is especially helpful if you’re a first-timer. I feel Amazon repricers aren’t the simplest of tools but these pre-designed templates sure help a lot!

It also offers you the ability to choose your competition! Not just that, you can even choose how you wish to compete with each. Meaning, your strategies/metrics can be set differently for MFN sellers as compared to BuyBox sellers!

You can even select seller ratings, feedback, location, dispatch time etc. to filter exactly who and how you wish to compete with. It even lets you outright exclude sellers from your competition list.

You can also set your minimum and maximum price ranges! You’ll never sell outside these boundaries.

You’ll also love its automation based on product performance. You can set how the repricer reacts when the stock changes, or depending on your BuyBox performance, sales rank or half a dozen other aspects!

Its predictive repricing is another aspect that maximises profits. It can read situations when you’re the most likely to win a sale (e.g. when you’re in the BuyBox, competition pricing changes, competition has no stock etc.), in such a case, the pricing is automatically pushed higher but just enough so you don’t miss your sale!

Its reports are pretty detailed, easy to understand and visually appealing as well.

As for the pricing, there’s a 14-day free trial! Once that’s over, its plans start at EUR 59.00/month.

I’ll be honest here, it’s not the cheapest Amazon repricers out there. But then, it certainly is one of the most feature-rich options in the industry.

Pros:

• Pre-designed templates
• Advanced automation
• Advanced seller filters
• Modern and easy interface
• 14-day free trial

Cons:

• No major cons.

2. Xsellco

Website: https://www.xsellco.com/

Xsellco ticks almost all the boxes we look for in the best Amazon repricer out there.

One of its most impressive aspects is the dedicated support agent you get! Imagine you’ve 0 experience with these repricing tools. The company assigns you an agent who will guide you with your strategies, pricing and everything else, forever!

As for features, it does let you set a minimum-maximum profit range. On top of that, it also can automatically increase the prices, incrementally, once you win the BuyBox.

It features pre-designed templates as well. I must say, they aren’t as impressive as with RepricerExpress and yet are pretty impressive.

It also fetches data about your top 10  competitors. Using this, you can set the pricing and other aspects which eventually let you win the BuyBox.

It’s obviously an instant and real-time repricer. Changes happen almost as soon as they do with your competitors’ pricing.

One of its prime USPs is assisting “large” sellers”. It obviously is suitable for smaller sellers as well, however, it handles million-dollar sellers just as easily. Bulk actions and automation help manage larger inventories in a few clicks.

Talking of automation, you can choose specific stock levels which would trigger price changes for your products. Similarly, changes based on location, BuyBox status, and even feedback score can be utilized to make changes, automatically.

Excluding sellers who sell too low is possible as well.

Its “BuyBox predictor” lets you know the probability of winning the BuyBox. You can change your products and strategies accordingly.

It obviously features a free trial. After the trial, plans start at $79.00/month.

Pros:

• Pre-designed templates
• Dedicated support agent
• Advanced competition filter
• Suitable even for very large sellers
• Free trial

Cons:

• Not very pocket-friendly

3. BQool Amazon AI Repricer

Website: https://www.bqool.com/products/repricing-central/

BQool has been offering an Amazon repricer for quite some time. However, they recently launched this new, improve, A.I-powered repricer which truly is next-gen.

Despite all its features, you’ll love the fact that setting it up is surprisingly easy. It literally has just 5 different strategies/changes that you need to configure. These 5 strategies control the repricer in its entirety.

These 5 strategies include aggressive, incremental, moderate, dynamic, and sales/profit-based repricing scenarios. Obviously, custom strategies can be created as well.

Because it’s A.I-powered, the tool is capable of “learning” on the move. In other words, the longer you use the tool, the better it gets at maximising your sales.

Another tiny yet impressive feature is its fee/profit calculator. Amazon does charge a dozen different types of fees, doesn’t it? The calculator lets you calculate the exact profit you’ll generate after satisfying Mr. Bezos.

It even allows scheduled repricing! As for speed, it’s capable of repricing as many as 10,000 items in just 5 minutes!

Competition filters exist as well. You get to choose your competition’s fulfilment mode, ratings, condition of the items and a lot more.

Definitely, there’s the min-max selector as well for your profits.

Despite all this, it’s also one of the cheapest Amazon repricing software on this list. There’s a 14-day free trial, after which, paid plans start at $25.00/month.

Pros:

• I-powered repricing
• 5 different repricing strategies
• In-built profit calculator
• Scheduled repricing
• 14-day free trial

Cons:

• Repricing speed majorly depends on your pricing plan.

4. ChannelMax

Website: https://www.channelmax.net/

ChannelMax is one of the cheapest Amazon repricers out there. It is an algorithmic, real-time tool that requires almost no manual effort once it’s set up.

And the best part is that this is one of the very few Amazon repricers which also explain every step of how your products have been repriced. It doesn’t just do its job and tell you to accept what it did!

The software uses Big Data, SalesRank, Sales Velocity, BuyBox and BuyBox Rotation to fix a price for your products. Obviously, it monitors and compares prices with your competitors as well for pricing.

Moreover, it’s a multi-platform repricing tool. It’s common for sellers to sell the same products on more than one platform, isn’t it?

ChannelMax tracks the inventory across most major e-commerce platforms and manages your inventory accordingly. (Did you know it’s better to delist a product from Amazon rather than have it show “out of stock?) ChannelMax automatically de-lists products if they go out of stock!

What’s even more impressive is its FBA-conversion. If you’re selling on other platforms, it can fetch those sales and convert them into Amazon Fulfilled orders!

It has this other product- RefundsMax which helps sellers recover money from Amazon for lost/damaged/mismanaged products. The tool has already recovered half a million worth of funds for sellers across the globe.

The reason I mentioned it here is that ChannelMax claims sellers can “technically” get ChannelMax for free by using the refunds they get from Amazon!

Anyway, the tool is officially free for first 30 days. After that, it starts at $34.99 for 500 SKUs. 8 other plans are available, the price increases as the no. of SKUs increases.

You can also go for the regular repricer (non- real time) which starts at $49.99 for 10,000 SKUs.

What’s even more impressive is its FBA-conversion. If you’re selling on other platforms, it can fetch those sales and convert them into Amazon Fulfilled orders!

Pros:

• Pocket-friendly
• Real-time/algorithmic repricing
• FBA-conversion for non-Amazon orders
• RefundsMax tool may make ChannelMax free.
• Advanced customization possibilities for each seller’s needs.

Cons:

• The UI is a bit outdated.

5. Aura

Website: https://goaura.com

I’ll be honest, GoAura doesn’t really shine in any Amazon repricer comparison out there.

It’s also one of the newest players in the ground and hence probably hasn’t made a reputation for itself yet.

However, can it reprise your Amazon SKUs, win you the BuyBox and pump up your sales? Certainly! (Why else will it be listed as one of the best Amazon repricer, right?)

So, for starters, it too offers pre-designed templates you can start with. These require minimum changes and are suitable even for the most basic sellers.

You can choose a profit margin or even set a fixed profit for your sales.  You can create custom strategies depending on what happens when changes happen to your stock/listings/prices.

Competition too can be filtered. You don’t need to compete with sellers who’re either selling too low or are clearly out of your league. It lets you filter sellers based on their fulfilment type, order status and other factors.

Lastly, the reports are pretty graphic. They won’t bore you and are pretty easy to understand.

One of the most impressive aspects is its 1 on 1 onboarding sessions, even on its cheapest plans!

Then there’s the live-chat. Not even the best Amazon seller repricing tool (s) offer this but Aura does. Do note that the chat isn’t 24X7 and is only available during working hours.

There’s a 14-day free trial. After the trial ends, it costs $97.00 for 50K listings. It also can be paid for yearly in which case the cost comes down to $77.00/month (billed yearly).

My only problem with Aura is that it doesn’t offer a cheaper plan for those trying to list less than 50K products.

Pros:

• Pre-designed templates
• Private, direct onboarding sessions
• Advanced competition filter
• Detailed reports

Cons:

• Not the best for smaller sellers.

6. Seller Snap

Website: https://www.sellersnap.io/

Seller Snap markets itself as the “best AI Amazon repricer”. That claim is certainly debatable, however, it’s still one of the, if not the best Amazon repricer out there.

For starters, it has a specific “Win BuyBox” setting. The goal of this setting is to win the BuyBox for you at the highest possible price!

It also can track and adjust prices accordingly depending on product ASIN. One of the best features? It lets you schedule repricing for specific days or hours!

Its “velocity” repricer makes sure you hit your goals as the pricing is changed depending on your sale volume!

Its seller analytics features offer a lot more than just “repricing” which ultimately contributes towards overall profits.

You can manage inventory, cut down on storage costs, monitor competitor and BuyBox performance, monitor your own sales vs. returns and a lot more!

Without a doubt, the min-max profit margin can be set which is the most basic repricing strategy used today.

Despite being so feature-rich, why is it listed low on this best Amazon repricer list? Pricing! The tool certainly isn’t cheap. It costs $500.00/month on the standard plan and $800.00 on the premium plan!

Pros:

• Different strategies for different scenarios
• Scheduled repricing
• Competition monitoring and tracking

Cons:

• Very expensive.

Manual vs. automated Amazon repricer: Basics for newbies

After going through the piece above, some of you may be confused, especially if this is your first time.

Do you control the price? Can you pause/stop the repricer any time you want? Are there negative scores for repricing?

Well, no. Using an automated repricer is better than manual repricing in almost all cases.

As for advantages, first, you can reprice thousands of items in a few seconds or minutes!

Secondly, you don’t have to monitor the price for each individual listing on your competitors’ listing.

Amazon prices change by the second! By the time you manually change your price, it’s possible your competitor’s repricer has already changed their price!

Also, repricers generally offer advanced automation. Depending on how your product/sales are doing, the prices are adjusted. These result in more profits than you’d have made manually on the same orders.

The only time I’ll recommend manual repricing is when you have got a very low product inventory. For anything above even 10 listings, I’ll say a repricer is your best friend.

Final words- Which is the best Amazon repricer 2021?

The best Amazon repricing tool really differs for each individual seller. Depending on your product stock, personal strategies/goals, profit expectations and even technical skills make it a non-universal choice.

However, overall, I’ll say RepricerExpress is a pretty good choice. It offers nearly all the advanced features any Amazon repricer should offer while being easy to use and rationally priced.

Do note that there are dozens of other Amazon repricers out there. It’s just that the ones listed above definitely had the edge over most others out there.

Do let me know which of these you feel is the best Amazon repricer.