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Being Customer Centric Shouldn’t Just Be a Concept

Posted on the 15 February 2019 by Jnoble100 @jnoble100

Being customer centric shouldn't just be a concept - we need to approach it as our company missions.

We've been trying to be more customer centric for a long while but only 14% of leaders think they actually are and only 11% think our customers would say we are. I've never met an exec or business leader who says that they weren't customer centric.

From the Harvard Business Review last year - "The most common, and perhaps the greatest, barrier to customer centricity is the lack of a customer-centric organisational culture. At most companies the culture remains product-focused or sales-driven, or customer centricity is considered a priority only for certain functions such as marketing."

Being customer centric shouldn’t just be a concept
This entry was posted in Customer Success and tagged customer centric, Customer Experience, customer growth, Customer success, feedback, Loyalty, marketing, product management, Sales on by .

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